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TOM.COM LIMITED 2001 Half-Year Results Review

TOM.COM LIMITED 2001 Half-Year Results Review. 8 th August 2001 Hong Kong. Financial Highlights – Quarter On Quarter. Financial Highlights – Year On Year. Financial Performance. 89% quarter-on-quarter revenue growth 101% growth in offline media revenue 55% growth in online media revenue

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TOM.COM LIMITED 2001 Half-Year Results Review

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  1. TOM.COM LIMITED2001 Half-Year Results Review 8th August 2001 Hong Kong

  2. Financial Highlights – Quarter On Quarter

  3. Financial Highlights – Year On Year

  4. Financial Performance • 89% quarter-on-quarter revenue growth • 101% growth in offline media revenue • 55% growth in online media revenue • 45% gross profit margin achieved • 15% reduction in EBITDA loss

  5. Total revenue  89% • Offline media  101% • Online media  55% 145 HK$ million UP 101% 77 Offline Media Online Media UP 55% Q2 Revenue Breakdown

  6. Key Revenue Drivers Online (HK$32M) Offline (HK$113M) Strong performance in outdoor and sports businesses • Outperformed competitors in a slow market with our:- • focused sales efforts • high online advertising • sell-through • product bundling

  7. Strong Revenue Growth Momentum HK$ million CQGR 122 %

  8. Q2 Reduction in EBITDA Loss HK$ million • Increased revenue base • Attractive gross margin 58 56 54 down 15% 52 50 55.7 48 46 47.4 44 42 2001 Q1 2001 Q2 Loss before interest, taxation, depreciation & amortisation

  9. Operational Performance • Becoming China’s No.1 sports marketing company • Building foundations of largest Chinese print media platform in Greater China • Leading Chinese Internet market towards “fee-paying culture” -- launch of “TOMNET” Internet access card & 163.net’s pay e-mail service • Sales force grew by 10% with additional designated agents in Fujian, Sichuan, Chaozhou, Shantou, Guizhou, Shenzhen and Hainan

  10. Key Developments in Sports China’s No. 1 Sports Marketing Company • Owns the largest number of national sports commercial rights through YC Companies in China • Secured Chinese Basketball Association (CBA) rights after fierce competition • Secured marketing rights to Chinese Gymnastic Association (CGA) Revenue Sources sponsorship rights/merchandising rights/advertising rights/ marketing/event organisation……

  11. Key Developments in Print, Online and Outdoor Print - Building Greater China’s Largest Chinese Media Group • Acquired 49% interest in PC Home and Cité • The foundation to build the largest Chinese print media platform • Intended listing of the print media group Online – Led the Market with “Fee Paying” Culture • Further monetised user base & traffic through:- - Launch of “TOMNET”-- a “one–stop” virtual ISP platform - Introduced 163.net pay e-mail service with enhanced features Outdoor - Leading Player in the Market • Consolidation plan in place to acquire quality assets • Key targets identified

  12. Our Business Outlook Telecom VAS Cross Media Online ISP Print Outdoor Sports ASP VoIP SMS Cement Dominant Position in Each Category Build a Strong Telecom VAS Platform Accelerate Break-even Ahead of Competition

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