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APEGA’s Outreach Strategy

APEGA’s Outreach Strategy. 2013 Branch Orientation Westin Hotel, Edmonton, AB June 1, 2013. APEGA’s Outreach Strategy. Retain programs to keep kids in the maths and sciences where it makes sense Focus on exposing youth to the career opportunities in engineering and geoscience

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APEGA’s Outreach Strategy

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  1. APEGA’s Outreach Strategy 2013 Branch Orientation Westin Hotel, Edmonton, AB June 1, 2013

  2. APEGA’s Outreach Strategy • Retain programs to keep kids in the maths and sciences where it makes sense • Focus on exposing youth to the career opportunities in engineering and geoscience • Focus on encouraging young girls and Aboriginal youth • Change the message • Generate more funding and volunteer resources • Eliminate duplication and increase synergy between the outreach organizations • Work more strategically with leaders in education and the Aboriginal community • Remove financial roadblocks to entering university

  3. Rev Dec 2012

  4. An APEGA-led national outreach project to encourage junior high students to enter an engineering career (coming January 2013) • Includes a career website to provide resources to educators to present engineering as a career; it also provides information about engineering to the general public • Includes an engineering video game to provide a fun, interactive platform for students to explore what a career in engineering and geoscience means • What is the engeniousproject?

  5. Dream Bigger • A joint project of Engineers Canada and the provincial engineering associations • APEGA is leading the EnGenious project • APEGA will maintain the website and video game after it is rolled-out • EnGenious has been developed with Pulp Studios Inc. and Gskinner.com • background

  6. Engenious Sponsors Updated December 2012

  7. Why become an engineer? • Key messages

  8. WEBSITE

  9. Includes a career website to provide resources to educators to present engineering as a career • For Teachers • One-stop classroom resource • Tips for classroom use • In-class engineering activities • Outreach info that is relevant to the educator’s region • Video game instructions

  10. Includes a career website to provide information about engineering to the general public • For students • Facts and figures as to why someone should be an engineer (e.g. wages) • Career options in the form of types of engineers • What engineers do and how • Where engineers work • Steps and support needed to become an engineer

  11. Engineer Profiles

  12. Video GAME

  13. World of engenious • “A world born from a collective daydream and built by a collective imagination” • Engineers and geoscientists shape this world • Citizens are fabricated from natural elements

  14. Overview • 10 mini-games featuring six engineering disciplines and broad range of industries • Each mini-game is a different challenge from the others • Avatar creator and interactive ‘World of EnGenious’ map • Overview of engenious

  15. Private information won’t be distributed • Age appropriate content • Statistics for monitoring only • Privacy policy/terms of use

  16. Avatar creator

  17. Condo living

  18. Problem solving

  19. The Mini-games Missing: AutoBuild

  20. Environmental engineering • Manage production lines • Keep employees happy • Eliminate contaminated materials • Mini-Game: Recycle Roundup

  21. Electrical engineering • Create a power grid • Supply power to clients without creating a blackout! • Mini-Game: blackout

  22. Chemical engineering • Operate and maintain an oil refinery • Meet market demands • Manage maintenance, safety and production • Mini-game: Time to Refine

  23. Phase I (including website and video game) roll out • Launch on February 27 in Calgary and Ottawa • timeline

  24. Promotional materials • Presentations • EnGenious poster • Articles • Career brochure • Promotional items

  25. What’s next?

  26. Questions?

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