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CyberLock

CyberLock. Daniel Durand Erin Gorman Cody Kinzer. Concept. Net neutrality, government c ontrols of web u se, and internet censorship Offered primarily online Free access to basic content Additional subscription based content. Editorial Need. Objective news source for net security

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CyberLock

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  1. CyberLock Daniel Durand Erin Gorman Cody Kinzer

  2. Concept Net neutrality, government controls of web use, and internet censorship Offered primarily online Free access to basic content Additional subscription based content

  3. Editorial Need • Objective news source for net security • Bridges gap between issues and secondary audience • Updates informed, informs everyone else

  4. Market/Audience • Main: Internet Advocacy Groups • Stop Watching Us, Fight for the Future, grassroot social movements • Secondary: Technology enthusiasts • Anyone curious about advances in modern security and virtual private networks • Anyone interested in topical security subjects such as Heartbleed.

  5. Content • Departments • Event Photography, Know Your Agencies, Product Testing • Feature Examples • VPN: Virtual Private Network • Anti-Virus Product Testing/Review • Drone Planes • Data Robbery – Backdoor Government Access in Google, Apple, and Microsoft • Facebook surveying to find Terrorists

  6. Advertising Strategy Not planned to be a major component Most funding coming from subscriptions Kickstarter and Indiegogo campaigns If needed, seek advertising from relevant sources like Time Warner Cable and Mozilla.

  7. Circulation Strategy Web based, updated bi-weekly Main website, plus embedded Youtube videos and podcasts. Social Media with links back to main site. Subscription for main content Fulfilleds, Achievers, and Experiencers Mostly appealing to young adults in hopes of the majority of readers keeping their subscribtions.

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