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Strategic Public Relations for Arnes: Nurturing Communities & Tailored Projects

Headed by Tomi Dolenc, the PR team communicates with the public, maintains relationships, and tailors services to meet user needs for Arnes. They focus on targeted projects, user support, maintaining Arnes' profile, and ensuring community involvement. The PR work is essential yet unstructured, involving various team members and associates such as security expert Gorazd Božič and domain queen Barbara. Activities include web maintenance, publications, communication with universities and ministries, and supporting safer internet initiatives. Planned activities for 2008 include publications, events like the SIRIKT user conference, workshops, and fostering relationships with demanding user groups. Despite a dedicated PR budget, there are shortcomings in basic PR activities like newsletters, brochures, and user surveys, with room for improvement in website information and prioritizing impactful events to enhance Arnes' visibility.

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Strategic Public Relations for Arnes: Nurturing Communities & Tailored Projects

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  1. PR work in Arnes Tomi Dolenc Head User Communication and User Groups’ Targeted Projects

  2. What is PR? • All communication (public, press, government, users) • Maintain relationships with the community • User support (we are soo nice ) • Inform and raise Arnes profile • Act in the community as reliable experts • Tailoring services after user needs • Manage projects to meet all these needs • → PR work very unstructured

  3. Who is PR • Director of Arnes • Tomi + 3 team members • “Associate members”: • Heads user support teams (3 levels) • Head SI-CERT, Gorazd Božič(security expert, chair TF-CSIRT) (brand!) • Domain queen (Barbara) • Everybody who deals with users & other public groups

  4. Range of activity – team members • Domen Božeglav • Webmaster (intranet, wiki/CMS) • Posting news, design & usability • Publications • Annual report & Plan • New ideas for services • Service support (e.g. virtual servers for schools) • SW testing • Gopher • Peter Sterle • publications • Communication: • Press, Universities (computer centers), Ministries,National Regulation Agency • Eduraom/AAI messiah&PR • Jože Hanc • Customer advice about technical options to connect to ARNES • Preaches local clustering based on optical infrastructure

  5. Range of activity - Tomi • Head Communication & PR • User policy (consulting member government committee) • Member Senior Management Group (Strategic planning, service portfolio) • Services for schools • Liaison officer / Ministry of Education, Ministry of Higher Education & Science) • Collaboration in national “ICT in education“ projects , teachers, National institute of Education • Safer Internet projects (brand!) • International collaboration (TERENA/SchoolNet, videokonferencing support coordination) • Arnes User’s Conference Program Committee (also CUC) • Internal communication • User support supervision

  6. Planned activities - 2008 • Publications & materials • Activity Plan 2008 • Annual Report 2007 (slightly polished version) • Flyers (General/Services Catalogue, Eduroam, CERT, TERENA Server Certificates, .. VC, AAA, lightpaths) • T-shirts • Better contacts with Universities & other demanding users • Projects for target user groups co-funded by the Ministry – Eduroam/AAI @ University, Gigabit student dormitories, National Education/services Portal) • Relations/contracts with the operators • Facilitate content publishing (internal and public web – CMS, wiki) • Negotiating new corporate logo and identity

  7. Focus on events • SIRIKT – Annual user conference • Technical workshops • Expert teacher training • GÉANT2 event + GÉANT2/lightpaths campaign • Full contact with high government officers • Briefing the minister, joint press release about the event, input for her speech, negotiating lunch with Reding for another minister… • Getting closer to potential lightpath consumers and other demanding users from research community

  8. Dedicated PR budget • Promotion (publications, materials) - 8000 € • Events (annual conference etc.) – 5000 € (50000 in 2007, project funding expected) • Local support for GÉANT2 event funded by DANTE

  9. Poor basic PR activities • No newsletter • Poor brochures • No user survey (apart from some web Q’s as user feedback ro support • Website lacking information, unevenly updated • Low priority on breakthrough showoffs and events • e.g. NG network, press conferences, branding and promoting new services, no celebration of 15th anniversary… • Insufficient contact with certain user groups (research)

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