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Canada’s Agri -Food Destination Presentation to the Preventing Childhood Obesity

Canada’s Agri -Food Destination Presentation to the Preventing Childhood Obesity Moving Policy Recommendations into Action” Meeting, Ottawa March 23, 2011. A traditional view of the food supply chain…. Consumers, Taxpayers, Citizens. A new food systems view .

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Canada’s Agri -Food Destination Presentation to the Preventing Childhood Obesity

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  1. Canada’s Agri-Food Destination Presentation to the Preventing Childhood Obesity Moving Policy Recommendations into Action” Meeting, Ottawa March 23, 2011

  2. A traditional view of the food supply chain…

  3. Consumers, • Taxpayers, • Citizens A new food systems view • Ecological systems: water, soil, carbon • Retailers • Restaurants • Wholesalers • Academics, scientists, researchers • Distributors • Entrepreneurs, commercialization • Adjacent sectors: e.g. health, environment • Processors Governments (3 levels) • Producers • Transportation, ports • Input suppliers • Packaging, equipment, • info technology

  4. Why? …the status quo is unacceptable • Agri-food performance • Chronic unprofitability • Rising food imports / falling export position • Diet and our health • Unsustainable healthcare costs • Rise of diet-related disease and an obesity-epidemic • Our world • Increasing population resource demands • Intensity of environmental impacts • Our capacity to respond • Falling research and development investment • Unresponsive regulations impede innovation and productivity • Deficits

  5. A mindset shift…

  6. The need for a common focus

  7. Good food

  8. “Successful food systems” Outcomes:A profitable & competitive agri-food sector; healthier population; healthier eco-systems Destination:The most successful good food systems on the planet

  9. Targets are catalysts to get us there… by 2025: Double exports to $75 B 75% of Canadians consume Canadian food Over 75% of the agri-food sector uses a bio-solution

  10. What could this new approach to the agri-food sector mean for the health of Canadians?

  11. Enabling change presents new opportunities Collaboration Innovation Regulation Managing Risks Sustainability

  12. A new collaborative approach

  13. A new innovation model

  14. Regulatory processes

  15. Other enablers: Managing Risk & Sustainability

  16. Outcomes:A profitable & competitive agri-food sector; healthier population; healthier eco-systems Destination:The most successful good food systems on the planet

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