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What is ROI?. A measurement toolAn evaluation approachA way of thinking... ROI . As a Research MethodologyMeasuring what Matters'Methodologies:Analytical frameworkData collection and analysisReal and immediate utility. ROI The research base. Kirkpatrick
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1. Return on Investmentin Training Vocational Education
Research Forum
11 June 2004
2. What is ROI? A measurement tool
An evaluation approach
A way of thinking…..
3. ROI … As a Research Methodology…
‘Measuring what Matters’
Methodologies:
Analytical framework
Data collection and analysis
Real and immediate utility
4. ROI – The research base Kirkpatrick & Phillips (US)
NCVER research
Moy, McDonald, Blandy etc
NZ research
Business NZ / ITF Skills & Training Survey
Workbase – Voices from Management
Employers’ Perspectives
5. ROI – Getting Value from Skill Expectations
What are your expectations of desired performance?
Measurement
What will you measure to know if you are getting performance?
Performance
How will you facilitate performance?
6. How to get the most value from skill Know what you are trying to improve, and where you are now (Performance Gap)
Know the existing capabilities of your people in terms of the problem or challenge
Be sure training addresses the problem or challenge
Address non-skill issues
Measure whether there is improvement – and use this information to ensure improvement
7. Know what you’re after What are the features of the problem or challenge?
How much is it costing you or how much could be gained?
How might your business or organisation be different, if you achieved your goal?
What is the timeframe for improvement?
What are the causes of the problem or key elements in meeting the challenge?
What are the skills and practice elements of those causes?
8. Know your people Identify what skills and capabilities your staff and management currently have in relation to the problem or challenge
Identify what skills, knowledge or understanding they need in order to address the problem or challenge
9. Ensure training is focused Ideally tailored to the specific challenges facing the organisation, and the specific needs of your people
Make sure the right people are trained…
Ensure there are mechanisms for assessing what learning takes place.
10. Address non-skill issues Make sure all other business processes and issues identified are addressed
Pay particular attention to your HR management, remuneration, supervision processes
Ensure that relevant supervisors and managers support the training programme and (if necessary) receive complementary training
11. Measure improvement Use the measure identified as relating to the problem or challenge
Identify any other, non-training, factors that may have contributed to changes
Identify any unexpected consequences from the training (positive or negative)
12. When to assess? Before training – to see if its worth doing
During training – to see if its working
After training – to decide if it worked
13. Different ways to assess value Judgment, based on evidence
Staff reaction, satisfaction and planned action
Skill gain
Application of skill
Business Results
(Adapted from Kirkpatrick & Phillips)
14. Business Results Improved quality of products and services
Increased productivity and efficiency
Greater customer service and satisfaction
Higher sales and profitability
Better personnel performance and organisational culture
15. Benefits to Employees Improved morale and self-confidence
Ability to benefit from skills in personal life (e.g. literacy, budgeting)
Career development
More independence
16. Calculating ROI
Total Benefits – Total Costs
ROI % = -------------------------------------
Total Costs
17. ROI is a way of thinking and a ‘research’ methodology
It focuses on
getting value from skill
It’s about expectation, measurement and performance