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WKTV Your Choice In Utica, NY!

WKTV Your Choice In Utica, NY!. 2007-08 Market Analysis. The Utica, NY Market.

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WKTV Your Choice In Utica, NY!

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  1. WKTVYour Choice In Utica, NY! 2007-08 Market Analysis

  2. The Utica, NY Market • The City of Utica sits in Oneida East County, at the heart of the Mohawk Valley of Central New York State. Being at the epicenter of major commercial centers like Boston, Hartford, New York, Philadelphia, Baltimore, Washington, Pittsburgh, Cleveland, Toronto, Ottawa and Montreal, it is considered one of the socioeconomic hubs of the region. • The Mohawk Valley provides a strong economic structure for new and growing industries ranging from aviation to metals manufacturing, distribution, information technology, and even nanotechnology. • In just the past year, the community has benefited from tens of millions of dollars in new investments. Among the highlights: The Hartford, one of the largest U.S.-based global investment and insurance companies, will invest approximately $22.8 million plans to consolidate two existing buildings into one new build-to-suit facility, retaining 689 jobs within the area. Nirvana, a natural spring water bottling company, will expand its production capacity with an investment of $20 million and add 60 new jobs to its current workforce of 90 employees. The expansion will include adding 100,000 square feet to its facilities, purchasing existing leased equipment, and purchasing new equipment. • The top employer is the Oneida Nation with over 4,700 workers at various facilities, including the Turning Stone Resort & Casino, in Verona. The Resort boasts five golf courses, one of them host of the first stop on the PGA Tour's fall schedule, the Turning Stone Resort Championship. Source: www.mvchamber.org, www.mvedge.org, www.otsegocountychamber.com, www.cityofutica.com; www.turningstone.com

  3. The Utica, NY Market • Other large employers continue to thrive in the Utica, NY DMA, including the Mohawk Valley Network, Wal-Mart & Rite-Aid Distribution Centers, Air Force Research Lab – Rome, Metropolitan Life Insurance, Conmed Corporation, ACS, and Remington Arms, among others. • The region also offers beautiful landscapes and opportunities for outdoor activities all year round: over 40 golf courses, hundreds of miles of skiing trails, the Adirondack Scenic Railroad, and the Fulton Chain of Lakes with over 12 miles of continuous lake travel. • The Utica area is home to many attractions including the Cooperstown Baseball Hall of Fame, The Erie Canal Village, The Tomb of the Unknown Soldiers of the Revolutionary War, The Oriskany Battlefield Historical Site, The International Boxing Hall of Fame, The National Distance Running Hall of Fame, The Utica Zoo, and the Utica Marsh Wetlands Bird and Wildlife Sanctuary. Source: www.mvchamber.org, www.mvedge.org, www.otsegocountychamber.com, www.cityofutica.com

  4. When It Comes To Lifestyle Interests, Utica, NY Ranks AmongThe Top 75 Markets In Outdoors/Recreational Categories! Households in the Utica, NY DMA are 37% more likely to be interested in wildlife & environmental activities than the U.S. population in general. Lifestyle Activity Index to U.S. U.S. Rank Fitness, Sports & Outdoors Wildlife/Environmental 137 14 Walking for health 112 15 Golf 118 41 Snow Skiing 135 42 Camping/Hiking 122 67 Boating/Sailing 109 74 Good Life Wines 113 27 Gourmet Cooking/Fine Foods 107 36 Source: 2007 SRDS Lifestyle Market Analysis

  5. Call LettersAffiliation WKTV NBC WFXV FOX WPNY MyNetwork WUTR ABC WBU CW The Utica, NY Market • Utica, NY is a three-county DMA containing 106,140 TV Households and is ranked 169th by Nielsen. • The DMA is served by the following television stations: Source: Nielsen Media Research, Nov’07 NSI Utica

  6. Utica, NYWhere Your Dollars Count!

  7. Utica Is a Top 100 Economic Market! The Utica, NY DMA is ranked 169th by Nielsen, but it ranks in the top 100 markets in various economic categories. 2006 Annual Sales Per Household Retail Sales Building Materials & Gardening Supplies $5,817 Rank#45 Health and Personal Care Stores $2,673 #18 Department Stores $2,315 #92 Merchandise Lines Health, Drugs & Beauty Aids $3,002 #34 Source: 2007 Demographics U.S.A. (County Edition)

  8. Utica Has Outgrown NY & The U.S. In The Past 5 Years! In key economic categories, the Utica, NY DMA has grown faster the state of New York and the rest of the country. 2001-2006 5-Year Growth Comparison UticaNY StateU.S. Gasoline Service Station Sales ($000)…………………. +157% +119%+101% Eating and Drinking Store Sales ($000)………………… .. +51%+37%+41% General Merchandise Stores ($000)…...…………………. +35%+35%+25% Furniture and Home Furnishings ($000) ………………. +78% +42%+39% Total Retail Sales ($000) ………………………………… +40%+33%+37% Furniture, Home Furnishing and Appliance Sales ($000) +71%+36%+48% Building Materials and Garden Supplies Sales ($000)... +136% +74%+88% Motor Vehicles & Parts Sales ($000)……………………… +12% -1%-1% Source: 2002, 2007 Demographics U.S.A. (County Edition)

  9. Total Retail Sales (Per HH) +38% Effective Buying Income (000) Motor Vehicle & Parts Store Sales (000) General Merchandise Store Sales (000) Total Retail Sales (000) +15% +35% +12% +40% Effective Buying Income (Per HH) +13% Utica, NY Is A Growing Market Utica’s Total Retail Sales and other key sales categories have grown over the past five years. 2001-2006 5-Year % Change Source: 2002, 2007 Demographics U.S.A. (County Edition)

  10. Building & Gardening Supp. Store Sales (000) Health & Personal Care Store Sales (000) Gasoline Service Station Sales (000) +17% +136% +157% Furniture/Home Furnishings/Appliance Store Sales (000) +71% Utica, NY Is A Growing Market Utica’s Total Retail Sales and other key sales categories have grown over the past five years. 2001-2006 5-Year % Change Source: 2002, 2007 Demographics U.S.A. (County Edition)

  11. Total Retail Sales (000) +13% $4,618,275 $4,094,228 +12% Effective Buying Income (000) +9% $4,689,546 $4,295,707 2006 2011 Utica, NY Will Continue To GrowOver The Next Five Years! 2006-2011 5-Year Projected % Change Total Retail Sales (Per HH) $42,629 $38,017 Source: 2007 Demographics U.S.A. (County Edition)

  12. Is #1 In The DMA& Beyond!

  13. Herkimer Oneida E. Oneida W. UTICA Otsego WKTV* Utica DMA WFXV* WUTR* WPNY* * Grade B Signal The Utica, NY Market WKTV has the most powerful signal to reach the Utica DMA and beyond! WKTV achieves at least a 45% Net Weekly Cume in all 3 DMA counties and Oneida W. in the Syracuse, NY DMA! Sign/On-Sign/Off Net Weekly Circulation DMA Cumes Net HH Total Weekly CountyDMATV HHCume Herkimer Utica, NY 25,630 75 Oneida E. Utica, NY 56,980 78 Otsego Utica, NY 23,530 50 Total DMA 106,140 70 Oneida W. Syracuse, NY 34,760 42 Overall, WKTV reaches 7 of every 10 TV Households in the DMA! Source: Nielsen Media Research, 2007 NSI Diary County Coverage; U.S. TV Household Estimates, September 2007; Television & Cable Factbook Online 2007

  14. Sign/On-Sign/Off (Sa-Su 7AM-1AM) Early News (M-F 5-6:30PM) Prime Time (M-Sa 8-11PM, Su 7-11PM) Access (M-F 7-8PM) Late Fringe (M-F 11:30PM-1AM) Daytime (M-F 9AM-4PM) Late News (M-F 11-11:30PM) WKTV – Utica, NY (NBC) WUTR – Utica, NY (ABC) WFXV – Utica, NY (FOX) WKTV Is The All-Around Champion In The Utica, NY DMA! 2007 DMA Household Shares Sources: Nielsen Media Research, 2007 NSI Diary County Coverage

  15. Early News (M-F 6-6:30PM) Fringe (M-F 6-7:30PM) Late News (M-F 11-11:30PM) Late Fringe (M-F 11:30PM-1AM) WKTV (NBC) Utica, NY WSYR (ABC) Syracuse, NY WSTM (NBC) Syracuse, NY WTVH (CBS) Syracuse, NY Oneida County West Syracuse, NY DMA – 34,760 TV HH • WKTV is the #1 station in Oneida County West in the following key dayparts! 2007 DMA HH Shares Source: Nielsen Media Research, 2007 NSI Diary County Coverage; U.S. TV Household Estimates, September 2007

  16. Out Delivers Other Major Media In The Utica, NY DMA!

  17. WKTV Beats Cable! When you advertise on WKTV, you can reach more viewers than any cable network. Nov'07 DMA Weekly Percent Cume Sign/On-Sign/Off (M-Su, 7A-1A) 71 Sources: Nielsen Media Research, Nov’07 NSI Utica, NY

  18. NEWSPAPER WKTV Outdelivers Newspapers! WKTV Nov’07 Net Weekly Circulation Sign/On-Sign/Off (7A-1A) 97,000 Newspaper Penetration(Average 6 month circulation as of 9/30/07) Utica Observer Dispatch (Mon-Fri Circulation) 40,261 Utica Observer Dispatch (Saturday Circulation) 40,593 Utica Observer Dispatch (Sunday Circulation) 47,342 Rome Sentinel (Mon-Sat Circulation) 13,414 Oneonta Daily Star (Mon-Sat Circulation) 15,252 Source: Nielsen Media Research, Nov’07 NSI Utica; Audit Bureau of Circulations, FAS-FAX Report 9/30/07

  19. WKTV Is The Best ChoiceIn The Utica DMA! • Utica is located in The Mohawk Valley, a prosperous and beautiful scenario that provides the backbone for a thriving economic market. • Utica’s strong economy ranks it among the top 100 DMAs in several retail & merchandise categories. • The Utica, NY DMA beat the average U.S. growth percentages in many economic categories, and is projected to grow over the next 5 years. • WKTV has the strongest signal in the DMA, and reaches at least 7 of every 10 TV Households. • WKTV outdelivers all the competing stations in the DMA by at least 250%. • WKTV dominates several key dayparts in Oneida W. County in the Syracuse, NY DMA. • WKTV reaches more households than the top cable networks or newspapers in the Utica, NY DMA. Your Key To The Mohawk Valley Is WKTV!

  20. Prepared and Issued by Continental TV Sales Research February 2008 AL- 2/08 DTP/WKTV/2007-08 Market Analysis.ppt

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