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How Disruptive Innovation Is Beneficial For Entrepreneurs Disruptive innovation is a business theory that focuses on creating an innovative product to create a new market & value network. Its benefits are: Disruptive innovations focus on affordability to a large number of consumers while being simple to use and access. 01 It helps a business to expand its market through innovation with new or existing products 02 or services. It exposes businesses to the importance of innovation by identifying areas of process and structural improvement. 03 The organization can strengthen its position in the market by offering better solutions via process & structural improvements. 04 It helps entrepreneurs to discover future opportunities by opening the door for the possibility of something new. 05 Through such a disruption, the company can turn into a learning community that embraces change. 06 www.killeenchamber.com Greater Killeen Chamber of Commerce One Santa Fe Plaza Drive PO Box 548 Killeen, TX 76541 Phone: (254) 526 - 9551