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The Importance Of Promotional & Marketing Strategies Promotional and marketing strategies help organizations to spread brand awareness and develop customer base. Marketing Plan: A marketing plan is important to develop a promotional strategy that helps your business to identify the target market and set measurable goals. Understanding Your Clients: These strategies assist your business in understanding and connecting with clients and customers. Developing Financial Goals: It plays an essential role to guide your business while developing financial goals. These include the sales target and expenses budget. Strategic Business Planning: Strategic promotional and marketing planning helps your business to deal with both expected and unexpected situations. www.killeenchamber.com Greater Killeen Chamber of Commerce One Santa Fe Plaza Drive PO Box 548 Killeen, TX 76541 Phone: (254) 526 - 9551 Image Source: Designed by Freepik