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ThingsToConsider WhenDoing BusinessMarketResearch Market research is the first step when deciding on a new product or marketing strategy. So, it is important to collect relevant data while conducting the research. Here are the key data points to be considered: Identify market demographics, buying behavior & requirements. Check the price of similar products and set the price of your product accordingly. Know your competitors; their strengths & weaknesses. Know the customer requirements & the gap left by existing products. www.killeenchamber.com Greater Killeen Chamber of Commerce One Santa Fe Plaza Drive PO Box 548 Killeen, TX 76541 Phone: (254) 526-9551 Image Source: Designed by freepik