Cross-Campaign

1. Cross-Campaign

2. Cross-Campaign • What is Cross-Campaign? • Tracking 101 • Possible Cross-Campaign • So what’s the problem? • Tracking Cross-Campaign • Examples - How to set-up • Important Notes

3. What is Cross-Campaign? Whenever a visitor is supposed to create a conversion on a different action (campaign) then the one clicked upon

4. Tracking 101 • Visitor performs a click • Adsmarket system implements a cookie • Visitor reaches Thank-You page (converts) • Adsmarket pixel is loaded • Pixel finds cookie and reports information back to Adsmarket • Adsmarket system checks information (duplicate, etc) • Conversion is created

5. Regular Pixel – Lead, Sale Lead: <!-- Begin AdsMarket Lead Tracking code --><script src="http://network.adsmarket.com/cpx?script=1&programid=XXXX&action=lead&p1=[variable]" type="text/javascript"></script> <!-- End AdsMarket Lead Tracking code --> Sale: <!-- Begin AdsMarket Sale Tracking code --><script src="https://network.adsmarket.com/cpx?script=1&programid=XXXX&action=sale&currency=USD&amount=YOUR_SALE_AMOUNT&productid=YOUR_PRODUCT_ID&orderid=YOUR_ORDER_ID" type="text/javascript"></script> <!-- End AdsMarket Sale Tracking code -->

6. Cookie information • Publisher ID • Traffic source • Creative that was clicked • Time of click • Program clicked • Campaign clicked • Etc

7. Possible Cross-Campaign • Lead/Sale:Visitor clicks on a Lead campaign, and may also convert on Sale later on (or vise-verse)Example – Registration & Deposit (Dating, Gaming) • Lead/Lead – Sale/SaleVisitor clicks on one campaign, but may convert on another of the same type, due to different payoutExample – Travel (Sale), Dating • Special – Optimization Pixel

8. So what’s the problem? If the information in the cookie registers campaign X, but the visitor converts on campaign Y – the system will not register a conversion. Who can report to us the actual action performed…? How?

9. Tracking Cross-Campaign • Visitor performs a click • Adsmarket system implements a cookie • Visitor reaches Thank-You page (converts) • Advertiser checks action performed and… • Adsmarket pixel is loaded (according to action performed) • Pixel finds cookie and reports information back to Adsmarket • Adsmarket system checks information (duplicate, etc) • Note – system ignores campaign ID information in the cooke! • Conversion is created for the correct campaign

10. Cross Campaign Pixel – Lead, Sale Lead: <!-- Begin AdsMarket Lead Tracking code --><script src="http://network.adsmarket.com/cpx?script=1&programid=XXXX&campaignid=YYYY&action=lead&p1=[variable]" type="text/javascript"></script> <!-- End AdsMarket Lead Tracking code --> Sale: <!-- Begin AdsMarket Sale Tracking code --><script src="https://network.adsmarket.com/cpx?script=1&programid=XXXX&campaignid=YYYY&action=sale&currency=USD&amount=YOUR_SALE_AMOUNT&productid=YOUR_PRODUCT_ID&orderid=YOUR_ORDER_ID" type="text/javascript"></script> <!-- End AdsMarket Sale Tracking code -->

11. Examples – How to set up Lead + Sale Lead + Lead Sale + Sale

12. Important Notes • Understand the conversion flow • Check if adv. Can change a parameter dynamically (campaignid) • Check if it is different Thank-You pages for each conversion type/payout

13. Questions ????