1 / 11

Aussie Vanilla Scented Hairspray

Aussie Vanilla Scented Hairspray. By: Erica Miklaszewicz. Over View. Product Strategy Target Market Pricing Product Placement Advertisement. Product Strategy. Name: Aussie Vanilla Max Hold Hairspray Products Main Purpose To help keep hair in place, without making it smell bad Facts.

kim-johns
Download Presentation

Aussie Vanilla Scented Hairspray

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Aussie Vanilla Scented Hairspray By: Erica Miklaszewicz

  2. Over View • Product Strategy • Target Market • Pricing • Product Placement • Advertisement

  3. Product Strategy • Name: • Aussie Vanilla Max Hold Hairspray • Products Main Purpose • To help keep hair in place, without making it smell bad • Facts. • Not tested on animals, no harsh chemicals, eco-friendly, all the cans are made of recycled products

  4. Target Market • Demographics • Women ages 14-45 • Psychographics • Women and teens who like their hair to smell good and a strong hold. • Geographics • Stores nationwide • Product Benefits • Strong hold on your hair with out the bad smell of hairspray.

  5. Product Price • 14 oz. can $3 • 24 oz. can $7 • Price strategy • Normal 14 oz. hairspray is $3.29 average • Needed price to be higher due to more ingredients

  6. Place Strategy • Types of Stores: • Cosmetic • Walmart • Target • Shopko • Placement within store: • Health and Beauty • Store Location: • Anywhere in the United Sates and UK

  7. Television Ad

  8. Radio • WIFC – from 6 a.m. – 6 p.m. • $25 approx for a 30 second ad. • Play 5 times a day

  9. Print

  10. Internet • “Like Us” on Facebook • Ads on the side of the Screen

  11. Sales Promotion • Gift Cards • Buy 1 Get 1 deals

More Related