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FOUND MONEY!

FOUND MONEY!. Tapping Charity-driven websites to raise money for your library Presented by: Maryam Phillips, System Administrator, MCLINC. Polaris Users Group 2007. About MCLINC. Montgomery County Library & Information Network Consortium (PA) www.mclinc.org 15 members

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FOUND MONEY!

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  1. FOUND MONEY! Tapping Charity-driven websites to raise money for your library Presented by: Maryam Phillips, System Administrator, MCLINC Polaris Users Group 2007

  2. About MCLINC • Montgomery County Library & Information Network Consortium (PA) • www.mclinc.org • 15 members • 25 libraries and bookmobiles

  3. MCLINC Funding

  4. FINANCIAL CLIMATE What are the factors working against us? • Grant funding is irregular and competitive • Competition from other worthy charities • Competition from within your organization • State and federal funding for libraries is stagnant • Volunteer library boards are not usually comfortable with fundraising

  5. Ready resource to counter-balance negative factors? INTERNET

  6. Internet Giving “The internet is fundamentally changing the way people connect with causes and is forcing organizations to re-think the traditional models for communication and fund-raising.” – Gene Austin, CEO Convio, Inc.

  7. Internet Giving “Generations X and M - younger people –are the next generation of donors. They have money and they’re online. Smart non-profits that want to further their cause go where the donors are.” - Katrin Verclas, Executive Director NTEN, The Nonprofit Technology Network

  8. Internet-based Funding Resources • www.justgive.org • www.giveline.org

  9. Justgive.org • Contact Information: 312 Sutter Street Suite 410 San Francisco, CA 94108 Phone: 415-982-5700 Toll Free: 866-JUSTGIVE (587-8448)

  10. Mission Dedicated to creating tools and services to make charitable giving part of our everyday lives, JustGive is a nonprofit organization whose mission is to increase charitable giving by connecting people with the charities and causes they care most about.

  11. How It Works • Donations to charities are collected via credit card on a secure site • Justgive retains 3% administrative fee for all donations • Checks are forwarded to the charity in the month following the donation • Donors receive an automatic receipt for tax purposes. • It’s easy and it works!

  12. Getting Started • Go to the Justgive.org website – click the Nonprofit Resources button • Click the Nonprofit Add or Update Listing link • Register with Guidestar • GuideStar is an initiative of Philanthropic Research, Inc., a 501(c)(3) public charity founded in 1994. GuideStar's mission is to revolutionize philanthropy and philanthropic practices through information. GuideStar provides JustGive’s comprehensive database of 1,000,000 public charities.

  13. Advertise • Add a customized button to your website that links to your charity on the Justgive website

  14. Donation Process • Create Account • Donor Selections in the Giving Basket • Amount of donation ($5.00 minimum) • Optional information to present to charity: name, email address, mailing address • Opportunity to insert message regarding gift designation • Option to donate in someone else’s name or memory

  15. Donation Process

  16. Donation Process

  17. QUESTIONS ABOUT JUSTGIVE.ORG?

  18. Giveline.org • Contact Information P.O. Box 204415 Austin, TX 78720-4415 Warning: Likes Internet Explorer best!

  19. Mission • To fuse social responsibility with consumer spending in an easy-to-use online shopping environment; to provide socially-conscious consumers a unique means by which they can support their favorite organizations; to provide the charitable community a diverse source of funding for free; and to provide companies with an incentive and reward solution that allows them to better serve the communities within which they work. • Give while you shop!

  20. How It Works • Giveline.org is an online store • Products sold include books, music CDs, DVDs, electronics, housewares, and specialty gift items • Every transaction in the online store generates a financial contribution to a favorite charity, school, or religious organization • Giveline contributes between 7 and 33 percent of product sales to the selected organization

  21. Getting Started • Organizations can self-nominate or patrons can nominate organizations to be part of Giveline • When the organization is suggested by a user not directly involved or employed with it, organization is contacted for approval • Giveline checks the 501(c) 3 and school database to verify that recommended organizations are real and in good standing

  22. Getting Started

  23. Getting Started • Approval process • Giveline approves the organization immediately if there is a match with our IRS database or school database and the person submitting works for the organization • If the person submitting the application does not work for the organization they will approve or reject the suggestion within two business days

  24. Getting Started • Giveline will contact that organization to get their approval for entry into the Giveline system • Nonprofit organizations and all other causes must elect to participate and join Giveline • Cost to participate in Giveline: $ 0.00

  25. Getting Started • Checks are forwarded at the end of each quarter • Giveline does not send checks for less than $20 unless a special request is made - . If an organization has less than $20 of contributions during a particular quarter, that balance is rolled over into future quarters until the $20 threshold has been exceeded

  26. Advertise Create custom button for your website using the Promotional Tools section of the Giveline website

  27. Advertise • Use special Giveline link • Use special Giveline buttons • Email announcements from Giveline website • Use promotional copy for press releases

  28. Advertise

  29. Donation Process • Shop! For Books, Movies, Music, Video Games, Electronics and more

  30. Donation Process

  31. Donation Process The cart displays the item(s) Can either Return to Shopping or Go to Checkout Coupons or gift certificates can be applied at checkout

  32. Donation Process • Create/Log Into your account • Choose amount to donate

  33. Donation Process • Choose amount to donate and complete checkout

  34. To Summarize Online giving sites are easy to set up and advertise Painless way for patrons to donate Don’t require any ongoing maintenance as long as your 990 and 501(c)3 status remain current

  35. Other Charity-based sites • Care2 is the global network for organizations and people who care2 make a difference. http://www.care2.com • Change.org aims to transform social activism by serving as the central platform that connects likeminded people, whatever their interests, and enables them to exchange information, share ideas, and collectively act to address the issues they care about. http://www.change.org • Netaid:Educating, inspiring and empowering young people to fight global poverty. http://www.netaid.org • Network for Good is the Internet's leading charitable resource, bringing together donors, volunteers and charities online to accomplish good. http://www.networkforgood.org

  36. End of Presentation Questions?

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