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TOPIC Three hundred sixty degrees feedback. “Delphi process:” Systematically-gathered feedback from a wide-range of essential constituents inside and outside your organization. Step-by-Step DELPHI Prep electric questions (for electric feedback)
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TOPIC Three hundred sixty degrees feedback
“Delphi process:” Systematically-gathered feedback from a wide-range of essential constituents inside and outside your organization
Step-by-Step DELPHI • Prep electric questions (for electric feedback) • Electric constituents respond anonymously via email • #2 summarized & emailed back with new Qs for feedback on the feedback • Repeat #3 until a “gestalt” (big picture consensus) coalesces
Delphi 360 feedback keeps teams in touch with evolving reality & in touch with the team “vision”/mission.
TYPICAL DELPHI REACTIONS “So that’s why they…!” “I wish I had known this a long time ago.” “That’s a great suggestion; I had no clue what to do.” “I never knew that’s how they felt.” It’s becoming real clear now.” “Thanks for letting me participate in this.”
Possible new services for FW to offer: Bigger car rental discounts for longer stays in the CC area Tie-ins with vacation packages in Mexico Corpus Christi hotel discounts for renting a FW car Discounts to area tourist attraction when renting from FW
How can the following people help F.A.S.T in this thinking process:
Miki Yamada, business growth specialist, South Texas Regional Governments economist
Can help forecast future growth in area tourism so FW can better estimate the market for adding new services.
Tim Milkenny, Director of the Greater Corpus Christi Chambers of Commerce
FW tie-in with Chamber of Commerce tourist events or Corpus business community where new services could be tried. The Chamber could also provide advice about the likely demand for new services contemplated by FW.
Student interns Marketing surveys Ideas for cooperating with other area tourist-oriented companies on joint marketing efforts Ways FW could expand its service to TAMU/CC
Have Anna Carozco oversee a brainstorming session between FW & key clients (including Tim Milkenny & Miki Yamada)