New Media Internet Applications Blogs and Podcasts and Wikis, Oh My!

1. New Media Internet ApplicationsBlogs and Podcasts and Wikis, Oh My! Jason Salas, KUAM News

2. New Media • Today’s next-gen applications • Internet-enabled • Community-oriented • Disruptive Technologies • Break all the rules, change the game • Blogs, Podcasts, Wikis • WAP, Streaming Media • IM, SMS • Most based on, but not exclusive to, the public WWW • Everyone’s already got & knows how to use a web browser

3. Today’s Changing Web • There is a bigger World Wide Web out there than the one you think you know • Information accessed in a variety of convenient ways • Apart from the desktop PC • Emerging concepts • Mobility, Multimedia, Speed • Affordable hardware & software • Multimedia is always superior to text • Barriers to entry torn down • It’s easier than ever to generate & distribute rich content • Technical savvy not required • Costly investments not needed • Equipment, federal licenses, degrees/certification • Just bring your ideas & your talent!

4. The Semantic Web • Attaches meaning to web content • Tagging • Blog posts • News stories • Audio/video clips • Sharing • RSS feeds for your tagged items • Microformats • Ensures data reusable across applications • Creator/consumer collaboration • Remixes, mash-ups • The Read/Write Web

5. The Read/Write Web • Data opened up to programmers • Remix KUAM • Build cool tools & new value • News apps, search utilities, media galleries • Personal, professional, academic • Eliminates “walled garden” development • Harnesses collective intelligence

6. Impacts of New Media • Impacts on Mainstream Media (MSM) • Empowers participatory journalism • Anyone is a reporter • Puts pressure on timeliness of producing content • Multiple means of accessing information • Forces professional organizations to become more competitive • More responsive, more proactive • Promotes egalitarianism • Decentralizes MSM’s control over society • Makes content generation & distribution accessible to almost anyone

7. Mainstream Media Challenges • Strategy decay across platforms • Print has been dying for years • Radio’s business model is horrendous • TV starting to head down the same path • Emergence of user-generated content • If Content is King… • Presentation is Queen • Delivery is Prince

8. It’s Available Now (even on Guam) • The infrastructure is here, now • Broadband Internet access • DSL, cable modems, corporate & school networks • Production hardware • Getting cheaper by the day • Easy to setup at home • Production software • Many high-quality programs available as freeware • Consumer technology • Products readily available & easily affordable • Hardware • PCs, servers, digital cameras • Software • hosting webspace, MP3 players, smartphones

9. New Media Types

10. RSS • Defined • “Rich Site Summary” • “Really Simple Syndication” • Created by Dave Winer in 2001 • A text-based structure allowing for syndication of web content • External entities can “subscribe” to receive automatic feed updates • On web pages • In desktop aggregators • In newsreaders

11. KUAM.COM RSS feeds http://www.kuam.com/rss

12. Blogs • Fun name for “weblog” • The diary for the Internet Age • Have been around since 2000 • The next evolution of publishing • Displays posts chronologically • Lets you search through posts • An evolutionary merging of two old Internet applications • BBS + Newsgroups

13. Blogs (con’t) • Used by individuals, corporations, government, non-profit organizations, clubs, teams, etc. • Now starting to incorporate multimedia • Podcasting, Vlogging • People get automatic updates without having to browse to blog site • RSS aggregators

14. My Blog http://www.jasonsalas.com

15. Podcasts • “iPod” + “broadcast” • Enables content to go • Conceived by Adam Curry & Dave Winer in September 2004 • A podcast is a downloadable audio file • An “audio blog” • Accessible automatically via an RSS feed, or from a webpage • No buffering • Evolutionary content delivery • “The Last Yard” • Since broadband Internet access is always on, podcasts can be downloaded when people are away

16. Podcasts (con’t) • Time-shifted radio • Traditional radio empowers mobility • Traditional radio requires synchronicity • Connects with more listeners than any AM/FM station • Podcasts are downloadable files • Portable MP3 players (iPods, iRivers, thumb drives) • Car MP3 systems • Desktop PC • Whenever they want • Playback as many times as you like / pause • No generation loss • Free from FCC regulation (at the moment)

17. Popular Podcasts http://music.kuam.com http://www.curry.com http://www.podcastalley.com

18. Streaming Media • The first successful attempt at efficiently incorporating long-form multimedia on the Web • Compensates huge amounts of data over slow Internet connections • Works with audio or video • Content isn’t accessed in “all or nothing” fashion • Viewed/heard as it downloads • Works with varying quality levels • These days, a web browser can detect a user’s connection speed and optimize itself accordingly

19. Video On-Demand (VOD) • Diversified content • News, sports & series • Special productions • Comedy skits • Editorials • Musical performances • Webcast Archive • Streaming presentations • Hybrid podcasts • MP4 video and MP3 audio downloaded asynchronously

20. KUAM.COM WebCasts http://www.kuam.com/archives

21. Mobile Media

22. SMS • Short Message Service • Works like e-mail for digital devices • Chatrooms on the go • Devices send quick notes to each other • Phone-to-phone • PC-to-PC • Phone-to-PC • PC-to-phone • A subculture in itself • Phenomenally popular in the Philippines • Cheaper than making land line call • KUAM sends breaking news alerts to GuamCell mobile customers via SMS • Cell phones, pagers

23. Instant Messaging • A P2P application • Popular IM clients • AOL IM • Yahoo! IM • MSN Messenger • PalmOS • Clients available on multiple platforms • Desktop • Web-based • Mobile • “A pager on steroids” • An IM client sends a note across the Internet to another signed-on user • User is notified in real-time and can respond back

24. WAP • Wireless Application Protocol • Allows web content to be viewed on mobile devices • Modern cell phones • PDAs • PalmPilots • PocketPCs • SmartPhones • Device limitations • Small screens • Less bandwidth • Color/No Color • Images/No Images

25. KUAM Wireless Edition http://wireless.kuam.com

26. Wikis • Wiki is Hawaiian for “quick” • So a wiki is a “quick-web” • Started by Ward Cunningham, circa 1998 • Wiki pages are living documents • Any user can… • Add new content • Edit existing content • Rollback current content to a previous update • Links automatically assigned • Wikis enforce a set of rules that automatically associate typed text to destinations within the wiki containing content descriptions • Wikis do carry a security concern, in letting anyone update

27. The canonical wiki http://www.wikipedia.org

28. Distributing Devices • We can’t send content to users if they don’t have digital devices • Get consumer tech in people’s hands/homes • PSP, iPod, Xbox, high-end cell phones, PDAs, HDTV, DVRs, satellite receivers, wireless routers, broadband Internet access

29. Exhibits to take away • Download! • Slides and MP3 audio of today’s talk • www.jasonsalas.com • Get involved! • KUAM.COM Beta Community • www.kuam.com/researchanddevelopment • Register! • KUAM Developer Network • jason@kuam.com

30. Thanks for Interactingwith KUAM! E-mail: jason@kuam.com Site: http://www.kuam.com Blog: http://www.jasonsalas.com