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Willingness to Pay for Family Planning Country Applications Karen Foreit Futures Group

Learn about willingness to pay for family planning services in Ecuador, Pakistan, Mali, and Madagascar, exploring questionnaire design, price selection, survey findings, decision-making processes, outcomes, and valuable lessons learned.

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Willingness to Pay for Family Planning Country Applications Karen Foreit Futures Group

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  1. Willingness to Pay for Family Planning Country Applications Karen Foreit Futures Group $ Willingness to Pay: From Research to Practice May 17, 2005

  2. Countries $ • Ecuador (NGO clinic) • Pakistan (Social Marketing) • Mali (Social Marketing) • Madagascar (Public sector clinics)

  3. Settings $

  4. Questionnaire design $ What do you pay now? Would you pay high increase? yes Would you pay moderate increase? Would you pay moderate increase? What is the most you would pay? What is the most you would pay? Would you pay low increase? no

  5. Questionnaire design $ What do you pay now? Would you pay high increase? yes Would you pay moderate increase? Would you pay moderate increase? What is the most you would pay? What is the most you would pay? Would you pay low increase? no

  6. Questions $ • What prices were tested and why were those selected • What decisions were made after the survey was conducted • What happened to sales

  7. Price Selection $

  8. Findings $

  9. Decisions $

  10. Outcomes $

  11. Lessons Learned $ • Elaborate sample design not required for reliable, useful findings • Use target price for first WTP probe • Discuss programmatic implications of lower demand at higher prices before investing in research

  12. $

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