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Crisis Communication: Case Study Analysis, Evaluation, and Recommendations

This report analyzes a crisis situation, evaluates the actions of the communicator, and provides recommendations for future similar situations. It includes an engaging introduction, analysis section with visuals, and a strong conclusion. No title page or abstract is required.

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Crisis Communication: Case Study Analysis, Evaluation, and Recommendations

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  1. BADM 713: Slides for 10/19 and 10/20

  2. Delayed Again: Now Due Next Week (Oct 26/27) – Really!

  3. Format change: see next slide for new format

  4. Create a memo for your cover page. (Note: This is a CHANGE from what I said earlier. You will NOT use email for the cover memo; instead, you will include the memo as the first page of the report.)

  5. You don’t need a title page or an abstract. The report is too short to need these pages.

  6. You don’t need a contents page – again, it’s a short report – but you may include one if you prefer. (It won’t count toward the 3- to 5-page total.) The executive summary should be only one or two paragraphs long. (It won’t count toward the page total, either.)

  7. The “Introduction” should be the first major section of your report. (It’s also the first page that counts toward the page-count total.) With respect to “describe, analyze, and evaluate,” this is the section in which you describe the crisis situation: what happened, why it could be considered a crisis, what was or wasn’t known at the time.

  8. The next section should be the “Analysis” section. In this section, you analyze the situation: what happened when the rhetor (i.e., whoever did the communicating) did X or Y, and why you think it happened. I encourage you to insert charts and/or images, even if only for practice with the software. Visuals make a difference.

  9. The “Conclusions and Recommendations” section is the section in which you evaluate the rhetor’s actions. Given the luxury of hindsight, you can say what went right and what went wrong. What should the rhetor have done differently, and to what degree should he/she/they have known it at the time? In light of this situation, you should make some recommendations for anyone in a similar situation in the future.

  10. The last page – which does NOT count toward the page total – will be either “Works Cited” or “References.” You should list only those works you quote, paraphrase, or otherwise mention by title or author. (If you don’t actually cite it or reference it in the text of the report, don’t include it on the final page.)

  11. SAVING AND SUBMITTING YOUR WORK Save your report as a Word document, and name the file as follows: Lastname-paper3.docx (Hence, Pat Smith would save it as “Smith-paper3.docx” and Bo Mixon would save it as “Mixon-paper3.docx.” If you have any questions about saving your document, ask me.) Send me your paper as an email attachment. To be on time, the message must be dated before 5:45 pm on the day of class. (If you’re absent, the day will be due on the day of the class in which you are registered.)

  12. Some of the oral presentations addressed the topic of meetings, and how nobody appreciates wasting time at meetings. People don’t want to be bored, either. To a certain extent, a report is similar to a meeting: it should have an agenda (i.e., an executive summary, and if it’s long enough, a table of contents), it should not waste the reader’s time, and it should be engaging rather than boring. If your report were a meeting, would I be more engaged or bored by attending?

  13. So let’s work on improving your working draft… What makes for an engaging introduction? Read 6-8 introductions from other people’s papers, and identify the features that either capture your interest or set you up to be bored. Without citing names or papers, describe the strategies that were particularly engaging or unengaging.

  14. So let’s work on improving your working draft… Now read the “Analysis” section of 6-8 other papers. Again, identify the features that either engage you or make you drowsy. Without citing names or papers, describe the strategies that worked.

  15. So let’s work on improving your working draft… To finish strong, you need a good conclusion. Read the final section of 6-8 other papers. Do you get a clear take-away? That is, did you learn something specific about crisis communication based on this particular case study? Why or why not? Again, without citing names or papers, describe the strategies that worked.

  16. So let’s work on improving your working draft… Let’s look at one more feature of the report: visuals. Look one more time at those other papers, paying attention to the visuals (if any are included). If visuals are included, what made them effective or not? If visuals are not included, should they be? If so, what kinds of visuals would make the report more engaging?

  17. Was final exam slot; now regular class night

  18. Use the rest of tonight’s class time to work on your paper: • Talk with me or a classmate about how well the current draft works and how to make it better • Make some changes and “try them out” on me or a classmate • Ask me or a classmate for feedback on a particular sentence, paragraph, section – don’t forget the executive summary – or strategy Paper 3, saved as “lastname-paper3.docx” as a Word document, should be submitted via email before next week’s class.

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