1 / 20

Chapter 10:

Chapter 10:. Books and the Power of Print. Some guiding questions. How did the invention of printing change society? How has the publishing industry developed? How is the book industry organized? What are some current issues in bookselling in the electronic age?

kimi
Download Presentation

Chapter 10:

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Chapter 10: Books and the Power of Print

  2. Some guiding questions • How did the invention of printing change society? • How has the publishing industry developed? • How is the book industry organized? • What are some current issues in bookselling in the electronic age? • What is the role of books in a democracy?

  3. What are some advantages and disadvantages of books over electronic media?

  4. PREHISTORY OF PUBLISHING • Papyrus • Parchment • Codex • Manuscript culture • Chinese block printing

  5. THE GUTENBERG REVOLUTION • Movable type invented in China c. 1000 A.D. • Developed independently in 15th century Europe • 1450s: Johannes Gutenberg developed PRINTING PRESS • Enabled mechanical reproduction and mass production of books*

  6. How did the printing press cause a SOCIAL and CULTURAL TRANSFORMATION?

  7. American book publishing • Colonial print shops: biblical literature, novels • 19th century innovations: • Introduction of linotype machines • Offset lithography • Introduction of affordable paperback books

  8. Books and the Industrial Revolution • Rapid spread of knowledge and literacy • Emergence of middle class and new professions • Emergence of compulsory education of masses • Emergence of women’s market for books • Rise of publishing professionals

  9. PUBLISHING HOUSES • Companies that tried to identify and produce the works of good writers • Professionalized the book industry • Divided industry tasks into three phases: (1) acquiring, (2) publishing and (3) marketingbooks

  10. TYPES OF BOOKS Economic and Structural Categories

  11. TYPES OF BOOKS • Trade Books (adult and juvenile) • Professional Books • Textbooks • Mass-Market Paperbacks • Religious Books • Reference Books • University Press Books

  12. BOOKSELLING TODAY • Bookstores • Book Clubs • Direct Mail-order • Online Bookstores

  13. Issues in Bookselling • Media trend toward large corporate chain ownership • Chains and superstores threaten small, specialized independent book shops • Specialized niches for independents: e.g. used and rare books • Phenomenal rise of online bookstores

  14. OWNERSHIP ISSUES IN THE BOOK INDUSTRY • Commercial publishing today dominated by oligopoly of media conglomerates • Why might this be a concern?

  15. Ownership Concerns • Can independent publishers and booksellers survive financially? • Will distinctive styles and genres be lost? • Will parent companies control editorial ideas and substance of books? • Will books lacking multimedia potential (as movie or TV series) be overlooked?

  16. PUBLISHING in the DIGITAL ERA • Blurring of print and electronic cultures • Book industry using computer technology • Advent of electronic, multimedia books • Reference books on CD-ROM • Will the printed book survive?

  17. Is reading obsolete? Do you think people READ more or less now, in the electronic and digital era?

  18. The TV-Film-Book relationship • Popular books by TV celebrities • Book promotions on TV shows • Oprah Winfrey’s talk show & book club • Books made into films and TV series • TV series’ translations into childrens’ books • Talking books: books on tape

  19. BOOKS and DEMOCRACY How have books played a role in the growth of America’s democracy?

  20. What are some concerns of the book industry as we enter the 21st century?

More Related