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Social Media Intro to Business & Marketing

Social Media Intro to Business & Marketing. Word-of-Mouth Goes Virtual.

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Social Media Intro to Business & Marketing

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  1. Social Media Intro to Business &Marketing

  2. Word-of-Mouth Goes Virtual The most three most trusted forms of advertising are:  Recommendations from people I know - 90%Consumer opinions posted online - 70%Branded websites - 70%What Social Media has done is make the traditional two-way word of mouth marketing accessible and available to everyone with a computer (or phone). FROM THIS   TO THISThe question is, how do we engage the guy with the megaphone?

  3. What is Social Media? def (Wikipedia) - Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.Social Media IS NOT A fadA replacement for traditional advertising The first stepThe magic bulletFREEAll about YOU Social Media ISA big dealGoing where your customers already are or where they want to beApplicable to most companies in some way or anotherTime-consumingAll about THEM

  4. The BIG FIVE BloggingFacebookLinkedInTwitterYoutubeThe Stats - The Why - The How

  5. Blogging def (wikipedia.com) - "A type of website with regular entries of commentary, descriptions of events, or other material such as graphics or video."The Stats Approximately 200 million blogs 90% of blogs fail in the first yearThe majority of web users interact with blogs every single day

  6. Blogging Why blog?Constantly updated contentGives visitors a reason to check out your site again and againBecome an EXPERT in your fieldSearch Engine Optimization ENGAGEMENT with customers

  7. Facebook AKA THE BIG ONE The Stats (as of May 3, 2012)526 M Worldwide total 125,000 M Friendships2,000 M Likes per day1,000 M Comments posted per day901 M Monthly active users526 M Daily Active users488 M Monthly active mobile users302 M Photos uploaded each dayThe average U.S. Internet user spends more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined.  The New Oxford American Dictionary voted “unfriend” as the 2009 Word of the Year.

  8. Facebook AKA THE BIG ONE Why Facebook?The stats speak for themselves Mix of paid (Highly targeted)And unpaid (permission marketing)

  9. LinkedIN Your Virtual Resume The Stats100 million+ users – about 50% in North AmericaThe largest truly business-oriented site 50% of Fortune 500 companies hire through LinkedIn. Consumers tend to trust information received from social networking sites, with LinkedIn being the leader in consumer trust; being trusted by 82% of consumers, whereas, Facebook sits at 23% trust level among consumers and Twitter at 28%.

  10. LinkedIN Your Virtual Resume Why LinkedIN?No brainer – reaches business peopleThe best Rolodex ever Lead generation

  11. Twitter It’s not about what you had for breakfast. Ok, maybe sometimes. def - The platform that allows users to send a receive 140 character messages known as tweets. You opt in to follow users whose content you want to receive. The stats “Twitter” was the top word of 2009, according to the Global Language Monitor. Average age is 39Over 140 million active users Over 340 million tweets sent per day

  12. Twitter It’s not about what you had for breakfast. Ok, maybe sometimes. Why Twitter?Users in the prime spending period of their lives.Smaller amount of users, but VERY ENGAGED and CONNECTED.Real time search capabilities for lead generation and customer service Twitter results now turn up on the front page of Google.

  13. Twitter It’s not about what you had for breakfast. Ok, maybe sometimes. How to Twitter?DAILY – post links, “retweet” content, share your blog.Engage prominent personalities. Feed your blog Press release distributionsearch.twitter.com If you're not going to make a committed effort to use a twitter account, don’t make one.

  14. YouTube Cute kittens everywhere get their 15 minutes. The Stats2 billion videos watched dailyThe number two search engine after Google

  15. YouTube Cute kittens everywhere get their 15 minutes. How to use it?Post at least quarterly; share other Youtube content monthly.Invest in a video camera, hire a video production company, or use "photo-based" video software.How-to tutorials, video tours of your office, event wrap ups.Post videos as "replies" to already existing and related content.Integrate into your blog with embed feature.

  16. Trends for the Future Mobile. Mobile. Mobile.Google BuzzGeolocationCorporate policy & proceduresThe end of email marketing?

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