Best Practices for Construction Website Design

1. 6/16/23, 8:57 PM Best Practices for Construction Website Design | TechPlanet Best Practices for Construction Website Design techplanet.today/post/best-practices-for-construction-website-design A well-designed construction website can help establish your company’s credibility, set you apart from the competition, and ultimately lead to more business opportunities. If you’re planning to build a new website for your construction company, it’s important to follow some best practices. These will ensure your site is user-friendly and effective for attracting potential clients. 1. Keep it simple Construction websites are often designed with a lot of information, which can be overwhelming for visitors. That’s why it’s important to keep things simple. A clean, professional-looking design will instantly convey your company’s professionalism and experience, making it easy for potential clients to see that you can deliver projects on time and on budget. It will also help them find all the information they need quickly. One way to make sure your website is clean and organized is to use a website builder that allows you to create a site with drag-and-drop functionality. This will help you avoid spending hours building your website and instead focus on creating content that will drive traffic to your site and convert prospects into customers. https://techplanet.today/post/best-practices-for-construction-website-design 1/5

2. 6/16/23, 8:57 PM Best Practices for Construction Website Design | TechPlanet Adding a blog to your construction website design is a great way to share your expert knowledge and engage with your prospects. It can also increase your search engine rankings. When creating your blog, make sure to include construction-related keywords that will get your site found by search engines. You can do this by incorporating those terms in your headlines and meta descriptions. Another way to ensure your website is easy for visitors to navigate is by limiting the number of pages on it. This will reduce your page load times and encourage visitors to stay on your site longer. Keeping all these tips in mind will ensure that your construction website is easy to use and will help you convert more leads into clients. Once you’ve created a website that’s perfect for your business, start promoting it! 2. Keep it clean There are a lot of website design best practices you can use to increase your construction company’s online presence. Some of the most important include keeping it clean, using the right technology to display your content, and providing an easy-to-use experience for visitors on desktops and mobile devices alike. It’s no secret that people make judgments about a business and its products and services within the first few seconds of visiting their website, which is why a good design can help you stand out from the competition. In fact, studies have shown that a website’s hero section is one of the most critical sections of any site – it sets the tone for everything else you’ll see on the page. In particular, the hero section should be visually appealing and incorporate the latest in website technology. For example, a responsive design allows your hero section to automatically resize and adjust to suit the device being used by a potential client, meaning they don’t have to click around on their computer screens to find what they need. A hero section is also the best place to show off your most impressive technology, whether it be a new product or service you’re offering or a state-of-the-art feature you’re proud to have on your site. For example, a 360-degree panorama is a great way to showcase your work on a large scale without taking up too much real estate. https://techplanet.today/post/best-practices-for-construction-website-design 2/5

3. 6/16/23, 8:57 PM Best Practices for Construction Website Design | TechPlanet 3. Keep it organized One of the best things you can do to help attract new clients is keep your website organized. It’s not only a good way to make sure your site is clean and simple, but it also helps visitors navigate your construction company website with ease. A construction website design that’s organized will make it easier for your visitors to find what they need, whether that’s a contact form, an FAQ page or an informational piece about a specific product you offer. This will ensure that they’re able to get in touch with you when they need your services. It’s also important to make sure your website is mobile-friendly. According to Google, 18% of online consumers use mobile devices when searching for a local business, so it’s vital that your construction company website is responsive enough to be viewable on tablets and smartphones. To help your visitors see what you do best, consider including a hero section on the homepage of your construction company website. This will show visitors what sets you apart from your competition and provide a strong call to action. Another great way to showcase your capabilities is by including a portfolio of your past projects on your website. This will not only increase the amount of traffic to your construction company website, but it’s also a great way to build trust with your potential clients. 4. Keep it mobile-friendly When building your construction company website, it’s important to make sure that it’s mobile-friendly. 52% of all online traffic comes from smartphones and tablets, and Google ranks mobile sites higher than non-mobile sites in search results. One of the best ways to ensure that your website is mobile-friendly is by ensuring that your images and text are optimized for smaller screens. This will help ensure that your content loads quickly on all devices, including smartphones and tablets. Another great way to make sure that your construction company website is mobile-friendly is by keeping it simple. Creating an easy-to-navigate site with clear calls to action is the best way to ensure that your content gets noticed and viewed by prospective clients. A well-designed navigation system is a must for any business website, but it’s especially critical for construction websites that offer a large number of services. For example, Linesight’s construction website has categories that cover program management, project https://techplanet.today/post/best-practices-for-construction-website-design 3/5

4. 6/16/23, 8:57 PM Best Practices for Construction Website Design | TechPlanet management, project controls, cost management, supply chain management, health and safety, consultancy, and procurement services. While a lot of companies get bogged down by having so many different categories, Linesight keeps everything neat and organized with the best construction website design. A strong hero section is a must for any construction company website, as it helps to set the mood and convey what visitors can expect from your site. Using appropriate colors, fonts, and images, your hero section should clearly communicate what you do and why potential clients should choose you for their next construction project. 5. Keep it mobile-responsive Mobile users are growing in number, and it’s important for construction websites to be responsive. This means that they will work well on a variety of mobile devices including smartphones and tablets. Most of these devices are used for browsing online, and if your website doesn’t work properly on them you will lose potential customers and business. Google has a free tool that allows you to see if your site is mobile-friendly and helps you identify any issues. Another big advantage of a mobile-responsive design is that it can improve your search engine rankings. In fact, you can increase your ranking on Google by nearly 31% when your site is mobile-friendly. A good way to check if your website is mobile-friendly is to test it on different smartphones and tablet devices. You can also use a tool like HubSpot’s Website Grader to see how quickly it loads on different screen sizes. This type of design ensures that visitors won’t have to wait for pages to load, which will save them time and frustration. Additionally, it allows them to easily read the text and navigate your site. A great design for a construction company will focus on their services, projects, and team. This will help them connect with their target audience and establish legitimacy. 6. Keep it relevant A construction company website needs to communicate who you are, what you do and how you can help visitors. It should also set you apart from the competition and encourage users to contact you. https://techplanet.today/post/best-practices-for-construction-website-design 4/5

5. 6/16/23, 8:57 PM Best Practices for Construction Website Design | TechPlanet You’ll also need to ensure that your site is easy for visitors to use and that they can easily find information they need. For example, your phone number and address should be prominently displayed. You should also simplify all the forms you require people to fill out. Another way to keep your construction website relevant is to add testimonials and reviews from satisfied clients. These are important because they give potential customers proof that your construction company can deliver on its promises. They also help build credibility and trust with your website visitors, which can improve your conversion rates. When it comes to showcasing your work, you should try to include a range of images. The images should represent your best work, so that visitors can get a feel for what it is you do. Having several header photos in different sizes (3-5 of them are fine) is a good idea. This way, visitors can see what kinds of projects you have worked on without having to scroll down too far. You should also use white space on your construction website to make it easier for visitors to read and navigate your site. It’s also a good idea to add text that clearly communicates what you do and what services you offer, as well as call-to-action buttons that direct visitors to the next step. Thanks for visiting techplanet https://techplanet.today/post/best-practices-for-construction-website-design 5/5