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Social Media for Business Owners. Lance Kissler February 20, 2015. Social Media Trends. Your social network wants to be in your wallet. Get the picture?. Pinterest usage grew by over 1000 % in 2012. Google+ grew 80% .
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Social Media forBusiness Owners Lance KisslerFebruary 20, 2015
Get the picture? Pinterestusage grew by over 1000% in 2012. Google+ grew 80%. Facebook is still the most used, but Pinterest’s marketing opportunities have seen success. According to a recent study, fifty brands who did a Pinterest promotion found that it caused a 150%jump in followers.
Your new ambassadors. 92% of consumers listen to people they personally know, while 70% of them also trust online consumer reviews. Fans/Followers + Likes + Shares/Retweets = more positive brand experience.
Social isn’t just external. Many companies are creating their own internal social media networks to boost morale, share news, gain feedback and solicit ideas for improvement. Increase efficiency and create user-generated content. Appeals to the next generation of your workforce.
Everyone counts. More than 90% of people under age 30 are on Facebook, Twitter, etc. 57% of those 50 to 64 years of age and even 38% of those over 65 are also engaged on at least one social network.
We’re mobile. According to NBC News, tablet and smartphone Facebook users of their site jumped 24% from June to September of 2012––and is now well over 30 million. Mobile social media marketing requires a different approach that respects consumers that are on the go. Daily active Facebook users: 890 million Daily active Facebook mobile users: 745 million
Shiny object syndrome. SOURCE | www.statisticbrain.com/attention-span-statistics/
Shiny object syndrome. SOURCE | www.statisticbrain.com/attention-span-statistics/
Blogs • As of 16 February 2011, there were over 156 million public blogs in existence. • Designed for everyone. • Your “social hub.” • A great, inexpensive replacement or accompaniment for a website. • In-depth stories (consider series), photos, videos, and behind-the-scenes features.
Facebook • Content can be “stickier.” • Facebook pages vs. groups. • Ask questions, create events, advertise, and offer promotions and incentives. • Post photos and videos. • Share links. • Boost posts.
Use it correctly. Tagand acknowledge other Twitter accounts. Take advantage of hash tags (#Spokane). Don’t just talk about yourself. Talk about the community. Engage and thank others. Have a personality and sense of humor. It’s not a repeat of your others social media posts.It’s a conversation engine.
Twitter • Instantaneous—tweets can be easily overlooked. • Short, timely and relevant messaging. • News, offers, promos, etc. • Tweetups. • Great for news media/PR. • Keyword searches.
YouTube • 65 hours of video uploaded every minute • 4.25 billion videos viewed daily • 900 million unique visits monthly • 3.25 billion hours of video watched monthly • User submitted video with the most views: 811 million
Pinterest • Focused on fashion, homemaking, crafts, travel, etc. • Visual medium. • Best for posting products, recipes, DIY articles, and other information directly from your online marketplace or blog. • Drives traffic back to your website (make sure your links don’t expire/disappear).
Instagram • 55 million photos uploaded on average daily • 5 million videos uploaded within the first 24 hours of video feature added • Still mostly used by individuals, although brands have started leveraging the medium for marketing • Extremely visual—folks don’t want to come across ads, however
Check-in / Geo-based • Teens to young adults; tech-savvy. • Retaining and attracting new customers. • Promotions and offers: • First-time • Repeat • Certain time of day • Most popular: Yelpand Foursquare
Channels, Tools & Services • Determine the channels, tools and services you’ll use to engage your audience • Which social media sites do you want to participate in? And why? • What tools do you need to manage those sites? (Native or third-party?) • What services do you need to use to track progress, success and conversations?
Goals & Measuring Success • Establish your goals for each social media channel, and social media marketing in general. • Define what success looks like to you.
Authorization/Legal/Policies • Buy-in from management and throughout the organization is critical. • Coordinate with your legal department/services to develop any formal documents. • Coordinate with HR for internal employee policies. • Develop community guidelines.
Budgeting • Identify your monthly/annual service fees. • Establish budget for online advertising: • Facebook ads • Google ads • Set aside dollars for campaigns and promotions: • Contests and giveaways • Prizes • Donations • Fees to manage campaigns • “Like” and “follower” campaigns
Content Strategy • Determine where you will find content: • Key persons/departments in the organization • Partners, customers, etc. • News media, gov’t agencies, etc. • Industry news sources • Establish guidelines • Frequency • Topics • Ideal response time
Create your accounts • Create all of your various social media accounts. • Complete profiles (descriptions, bios, profile images, links to other accounts/websites, etc.). • Store your passwords in a safe place. • Tip: Keep them on a secure network location where others who serve as back-ups can easily access them. • Follow relevant accounts. • Organize your followers into lists.
Promote yourself • Cross-promote your social media channels • Between each other • On your other marketing materials • On your website • Let your customers, clients, stakeholders, employees, etc. know you have accounts. • Begin engaging others online.
Passive vs. Active Entry • Passive • Search, listen and respond. • Active • Create and engage.
Content Strategy • Determine your post mix. • Rule of thumb: • At least 50% of content should be original (yours) • Approx. 25% should be sharing of others’ • Approx. 25% should be replies • Remember to tag others to increase reach. • Utilize hash tags when appropriate.
Information Theory Learning Redundancy Novelty
