Convergence from a Customer’s View

1. Convergence from a Customer’s View A journey or a destination

2. Why UC • Not going to talk about : Why UC • Not going to talk about : What is UC • Not going to talk about : Best UC company • If you are going to UC there are choices now on the voice side for how to IP enable your phones

3. Goals for the Discussion • Challenge the paradigm that IP voice must go on a Data LAN to be fully converged • Provide you a choice that you never knew you had before • Give you knowledge so you can make the best decision for your organization

4. Internet Cell PSTN Unified Communications Applications Tremendous Business Value in Unified Communications & IP Telephony IP Phone DATA LAN DATA LAN VOICE LAN VOICE LAN CONVERGENCE A Complete End to End Solution Including a Sound Foundation

5. Understanding Your Objective • Ensure a good user experience • Quality of Service & Reliability. • Eliminate or reduce financial risk • Pre, During and Post Deployment. • Proper Budget Allocation • Foundation, Gear, Applications • Build Sound Network Foundation • QoS • Voice Continuity • Non Disruptive • Easy To Manage • Future Proof Network • Brand Protection • Success - on budget on time. Highest Return on Investment… …Lowest Total Cost of Ownership

6. Internet PSTN The Value of the Current State Data PBX Voice Built for Data Distributed Topology Near Time Delivery Acceptable Five 9’s QoS Built for Real Time Voice Requirements Point-to-Point topology 1 2 4 3 Voice Path Data Path 4 1 2 3 Voice Packets Desktop Desktop Data Packets

7. The Right Foundation - Key To Success Your Choices: Prior to Innovation: Converge at every desktop with IP phone acting as switch for data device. After Innovation: Converge once centrally leveraging your existing voice infrastructure. Converged LAN foundation is critical to IP telephony and Unified Communication success.

8. Prior To Innovation Data switch reach limitations and wiring requirements did not give businesses many options. Convergence Point is every IP phone. Internet Existing Voice Infrastructure Not Used One Network One Paths

9. Post Innovation Ethernet & PoE over existing voice infrastructure with 4 times the reach. Convergence is once centrally in main closet. Internet PSTN One Network….Two Paths Data Path Voice Path PhyAdapter IP Phone

10. Review Your Options What’s best for your business eliminating any industry biases and conflict of interest. Desk Top Convergence Central Convergence

11. Understand Your Options Knowledge is Power - Technology Considerations

12. Understand Your Options Knowledge is Power - Business Considerations

13. Understand Your Options Knowledge is Power - Business Considerations

14. Understand Your Options Knowledge is Power - Business Considerations

15. Only difference is PoE - $5,000 per 48 port switch $75 per phone savings Convergence Today, Gigabit Tomorrow 15 SAVINGS Per 48 Users: 48 Port Switch $5,000 48 Gigabit Phones $3,600 Phones & PoE $8,600 Plus: less disruption & risk. NO POE New POE 10/100 IP Phone New Gigabit Phones $50 to $100 per phone savings. Gigabit phone not required Up to $5000 per switch savings PoE Not Required.

16. Blinded by Industry Biases? The Unfortunate Reality: • Your data switch provider may not recommend the alternative even if it is better for you. • We are committed to your success with no biases. Your Success - Our goal.

17. Your Objective, Our Goal. • Ensure a good user experience • Quality, Reliability, Application Focus • Eliminate or reduce financial risk • Pre, During and Post Deployment. • Proper Budget Allocation • Foundation, Gear, Applications • Build Sound Network Foundation • QoS • Voice Continuity • Non Disruptive • Easy To Manage • Future Proof Network • Brand Protection • Success - on budget on time. Highest Return on Investment Lowest Total Cost of Ownership.

18. Hosted IP PBX Offering Making Office Deployment Quick, Easy, Repeatable, Predictable, Scalable Small Office Home Office Router MPLS or Fibre Router Hosted IP PBX SERVER MPLS or Fibre Large Office Wiring Closet Router

19. Emergency response Allowing the movement of devices throughout the buildings or across the campus, while maintaining control Dynamic or Manual updates Local responders need the EXACT location so they can react immediately Remote responders need the address Point to point topology is the only way to accurately pinpoint exact location

20. High Quality Network Switch • 24 & 48 port configuration, stackable • Two Ethernet ports for daisy chaining or spanning tree for redundancy • Fiber connections for multiple buildings, campuses • Remote management • Ethernet with PoE over a single pair with 1200 foot reach. – NO LOCAL POWER REQUIRED.

21. Eliminate Risk With Standard Deployment 21 • Used for hosted deployment across many locations • To corporate offices with thousands of users • Deployment and management experience will be the same given standard topology • Eliminate risk, reduce stress and save money. Los Angeles London Toronto New York

22. Customer Experiences Trans Union Credit - 1,400 end points Competition Offering • Estimated Provided to customer - $1,800,000 • 1.5 years to deploy Phybridge Partner Offering • $300,000 - Savings of $1.5 million • Fast track project by approximately 9 months Eastern Illinois College - 600 users. Competition Offering • No economically viable way to address LAN readiness requirements and cost. Phybridge Partner Offering • Introduces Phybridge creating a winning differentiator with significant financial savings.

23. Customer Experiences European Government - 20,000 end points Competition Offering • No option for IP telephony on existing infrastructure. • Not aware of Phybridge Offering Phybridge Partner Offering • Introduces Phybridge Ability to customer • Customer tests and re issues RFP • Partner wins deal, displacing competition as provider. State Government - 50,000 end points Competition Offering • Pilot Failed - Quality issues • Could not provide pricing Phybridge Partner Offering • Successful Pilot of 7 sites, all deployed in a single day. • Partner provided pricing for end-to-end solution.

24. Which is Better for Customers? Converge Once Converge at Every Desk • Higher Total Cost of Ownership • Replace or add new cabling • Disrupt business and data network • Expertiserequired to configure & manage • IT Team Brand Risk • Long deployment cycle • Rip and replace solution • Voice outages issues • ComplicatedUPS strategy • Complex configuration required to create a VLAN for voice QoS. • Voice QoS Through Continual management and monitor networks • . No Two LAN’s Are Alike • No Guarantees • Lower Total Cost of Ownership • Leverage proven infrastructure • Non-disruptivedeployment • Easy plug-and-play deployment • Quick, overnight deployment • Gracefulmigration –IT Brand Protection. • Voice continuity regardless of LAN • SimpleUPS management • Dedicated Physical Path for Voice, no configuration required. • QoS guaranteed regardless of Data loads. • Repeatable, Predictable, Scalable • Guaranteed Pricing, Timing and QoS • Better Return on Investment

25. Opportunity. • Gain Knowledge - Make the Right Decision. • The questions they hope you never ask but should. • Demonstrate Our Confidence • No obligation proof of concept • Backed by the Phybridge UniPhyer QoS guarantee • Commitment to the Best Return on Investment • Work with you to ensure users adopt the applications that will drive cost savings, higher efficiency, and improved customer satisfaction.

26. Thank You We’re migrating 1,400 users and are saving over $1.5 million in LAN readiness costs while fast tracking the migration to IP telephony by 9 months thanks to the Phybridge UniPhyer”. IT Director, Credit Agency Customer References Available.