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fmc services and billing

fmc services and billing. agenda. TILAB and its role in italian context choices available for fixed, mobile and integrated operators the best position various routes to full fixed-mobile convergence trends, initiatives... service layer as a key point

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fmc services and billing

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  1. fmc services and billing

  2. agenda • TILAB and its role in italian context • choices available for fixed, mobile and integrated operators • the best position • various routes to full fixed-mobile convergence • trends, initiatives... • service layer as a key point • new services to be invented and deployed • which is the best choice? • management & billing • consequences • requirements • opportunities • legacy and new architectures BUT from the services perspective... not from the point of view of an expert on billing...

  3. Italian market trends (excerpt from: M.Tronchetti Provera, Meeting with the Financial Community 2005 )

  4. Different roles for a TLC Operator • Fixed operator • defensive position • vs traffic erosion and substitution • leverage on indoor services, BB and VAS • Mobile operator • current aggressive/expansive position • risk of saturation for GSM? • 3G ? • Fixed AND mobile operator • advantages of both operators • trends of the market • savings & optimisations BEST POSITION...

  5. The Telecom Italia Network Model(excerpt from: S. Pileri, Piattaforme abilitanti ed evoluzione della Rete – Notiziario Tecnico Telecom Italia, #1, 2004, pg11-19) Cost Efficiency Focus Service Mgmt Platform Voice Voice & Video Telephony Services Optical Packet Backbone Wired Access Data Data Communication Services Wireless Access Video Content Delivery Services Revenue Generation Focus

  6. Different convergences • service execution/delivery • SDP • web services • OSA... • service creation • fast prototyping • test and trial approach • shorter time to market • terminal • multiradio terminals • fixed/mobile network indipendence • network control • IMS • SIP • management/logistic • single billing • unified customer care/complaints • operations & maintenance • informative services... etc (UMA,FMCA) (TISPAN, 3GPP) SERVICE LAYER

  7. TI convergent services portfolio 2007(excerpt from: M.Tronchetti Provera, Meeting with the Financial Community 2005 )

  8. Another view about convergent services many families: • voice (VoIP, VoWLAN etc) • video/multimedia • SWIS • combinational • SMS activated • personal communication • mobile office • security based • localisation/context awareness • .... • BUT THESE ARE ONLY FEW EXAMPLES... • for each family which is the best implementation? • how to choose most interesting features without a crystall ball? • how to fast prototype and test ? • ...

  9. SCE as a key tool • for fastening development/ simulation/ deployment/ provisioning phases • for controlling the whole service life cycle • for separating service and execution/network layers: bigger indipendence from vendors

  10. STARSLEE & STARSCE: the TILAB tools • developed by TILAB on the base of StarSIP, the Telecom Italia reference SIP platform • used by all the research project in TILAB involved in innnovative next generation services creation and trials Service Creation Environment

  11. Some convergent features... • from the point of view of the customer it should be fine to have: • one brand • one catalogue • one contact point for • buying • complaining • signalling problems • changing some configuration • ... • one bill • ex-post “cross” billing • pre-paid tools • one authentication method CONSEQUENCE  NEW REQUIREMENTS IN PARTICULAR FOR BILLING PROCEDURES/ ARCHITECTURES

  12. BUT from the operational point of view... • all the traditional FCAPS functional area have to be involved by convergence: • fault • provisioning • accounting • performance/QoS • security CUSTOMER NEEDS OPERATOR SAVINGS AND OPERATIONAL OPTIMISATION

  13. Savings expected from convergence optimisation...(excerpt from: M.Tronchetti Provera, Meeting with the Financial Community 2005 )

  14. Some additional requirements in the next generation services area... • flexibility in the set up of new services metaphors • application to person • person to person • rich messaging • session based services • fixed-mobile roaming • contents • ... • real time QoS delivery vs real time billing • flexible billing policies (not only flat policies) • pre-paid policy vs subscription • event based billing • content based vs volume based • horizontal platform vs vertical platforms • independence between CDR production and (legacy?) billing systems • ... ...each point can be seen as an opportunity or as a threat...

  15. ... And a question... • which are the real products/services to be sold by the TLC operator? • the connectivity (bandwidth/time/bits...) • with QoS • with the knowledge of what is transmitted (attention to p2p!!!) • the contents • some security items (authentication as a product?) • brokerage of the services for third parties • value added and classical services/applications (usual role) • The answer is: probably everything... and now... • But is the BSS architecture adequate to those purposes?

  16. Some conclusions and suggestions... • legacy systems to be taken into account • flexibility and openness as key attributes for the BSS • avoid vertical solutions and prefer horizontal platforms • pre-paid lesson from mobile experience to be exploited in the convergent arena • OSS architectures to be reviewed on the basis of a deep operational processes revision • opportunities of using convergent billing for selling “other” stuff in addition to the traditional items • if an opportunity is not exploited it can become a threat....

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