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NTUC Fairprice

NTUC Fairprice. How consumers felt towards House Brands. During downturn, R eceptive to NTUC house brand In 2008 with record rates of inflation, NTUC held 5% discount for 500 house brand necessities. Source: http://sg.nielsen.com/site/20090119.htm. Products.

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NTUC Fairprice

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  1. NTUC Fairprice

  2. How consumers felt towards House Brands • During downturn, Receptive to NTUC house brand • In 2008 with record rates of inflation, NTUC held 5% discount for 500 house brand necessities. Source: http://sg.nielsen.com/site/20090119.htm

  3. Products • Most of its products sold are necessities • Bread, Fruits, Soya Sauce, etc

  4. PRICE • Everyday low prices – 400 essential items are competitively priced • 90% of Everyday Low price items are lowest in market • Yellow Dot items- Range of items that are 20-25% cheaper than national brands

  5. Place • Widely located at its 100 supermarkets • Supermarkets distributed mostly at heartlands

  6. Promotions • Newspaper advertisements • Direct Marketing- Website

  7. Brand Positioning • Currently position house brand for necessities • 14.7% economy recovery • Position its house brand for higher-end products (Gourmet Product) • E.g First Choice for Cold Storage

  8. Thanks for not sleeping during the presentation. You may sleep now.

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