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KOBIforum

KOBIforum.org. Project Presentation 01/08/07. why we choose this topic?. increasing role of SMEs in the Turkish economy like in the global economy - SMEs - form 99.8 % of total enterprises - form 76.7 % of total employment - create 26.5 % of total added value

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KOBIforum

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  1. KOBIforum.org Project Presentation 01/08/07

  2. why we choose this topic? • increasing role of SMEs in the Turkish economy like in the global economy - SMEs - form 99.8 % of total enterprises - form 76.7 % of total employment - create 26.5 % of total added value - make 38 % of capital investment in Turkey

  3. why we choose this topic? • scarcity of communication platforms for SMEs - classical platforms: - local chambers - natonal associations like TOBB - have geographical constraints

  4. why we choose this topic? • expected increase of IT penetration among Turkish SMEs - increase in technology awareness - new commercial law - goverments commitment

  5. Value Proposition • Construct an online community • SMEs will be able to communicate with each other. • Interactive Environment • Members • SMEs • Customers • Entities that are in business relations with SMEs

  6. Revenue Model • Advertising Revenue Model • Revenue model can be revised according to the succes in the future. • Subscription fee • Transaction fee • Affiliate Revenue Model

  7. Market Oppurtunity • SME targeted ads are on TV. • Banks target them through newspaper and Tvs. (Akbank) • Low ratio of internet usage among SMEs.

  8. Competitive Environment • No direct competitor in Turkey • Many similar sites • Most of them operated by banks • Most ads belong to parent companies

  9. Competetive Advantage • Interactive nature • Similar sites with read-only material • First mover advantage • Easy to remember • Relavant to the subject • Sticky

  10. $ O $ Customers O Flow of services/goods O Firm of interest $ Flow of money Member Affiliates i Members/Visitors i Flow of information i KOBIforum.org i $ i $ $ i Member Ad Givers i O $ O Business Schematics

  11. Market Strategy • Goal: To attract adgivers (banks, IT companies, B2B companies) • Creating a brand awareness • Internet and newspaper advertisements • Expressing the independent & interactive nature of KobiForum.org • Paper – based personal invitations • 3rd party banner space sellers until certain reputation

  12. Organizational Structure • Yasin Ünal • Accounting • Finance

  13. Organizational Structure • Aydın Tarakçı • Marketing • Customer Relations

  14. Organizational Structure • IT Department • 1 employee • Forum Administrator • Knowledge over SMEs • Computer Skills

  15. Management Team • Yasin and Aydın • Two Senior Koc Students • We will execute final decisions

  16. Before buying the domain name We will stop the iniative with no money spent After buying the domain name Stop marketing expenses Stop acquiring new members Fulfill the required amount of time until the paid services end Exit Strategy

  17. why a forum? • its interactive nature • easy to use

  18. about website • as attractive as possible • UseBB • customized configuration and user interface • possible to see the content without registration • requirement to register to participate • tight administration of topics

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