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Brazilian Direct Marketing Sector Indicators 2009

This study provides strategic information on the direct marketing sector in Brazil, including market size and growth rate. It also includes breakdowns by market segment, type of business, and employment estimate.

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Brazilian Direct Marketing Sector Indicators 2009

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  1. ABEMD BRAZILIAN DIRECT MARKETING ASSOCIATION (ASSOCIAÇÃO BRASILEIRA DE MARKETING DIRETO) INDICATORS 2009

  2. OBJECTIVE The objective of this study is to develop a current and updated basis of strategic information on the direct marketing sector, encompassing its main segments. The direct marketing study comprises the estimate of market size, equivalent to the revenue of services provided by its several segments.

  3. METHODOLOGY • The information presented in this study resulted from analytical treatment of data and information obtained from primary and secondary sources: • Primary sources, represented by interviews carried out with direct marketing service companies, through their various segments, client companies, government agencies and trade associations, seeking to develop, based on these information, knowledge about the market of the direct marketing sector. • Secondary sources are represented by elements extracted from publications and reports of specific researches, found either in the Data Bank of SIMONSEN ASSOCIADOS or in other several data banks.

  4. Direct Marketing Companies • Client/Customer Companies • Associations and Entities • 102 Total of Interviews CONSULTED COMPANIES UPDATE: STUDY ON 2008

  5. BRAZIL: DIRECT MARKETING MARKET SIZE ESTIMATE ( REVENUE ) R$ 19.5 Bi 2008 Source: Simonsen Associados, companies interviewed

  6. BRAZIL: DIRECT MARKETING GROWTH RATE (LAST 8 YEARS) Average Growth (last 8 years) = 12.7% p.y. Source: Simonsen Associados, companies interviewed

  7. BRAZIL: DIRECT MARKETING GROWTH RATE (LAST YEAR) Average Growth 2007 to 2008 (last year) = 12.1% p.y. Source: Simonsen Associados, companies interviewed

  8. BRAZIL: DIRECT MARKETING BREAKDOWN BY MARKET SEGMENT REVENUE: 2008 ESTIMATE Revenue (R$ mi) Total M R$ 19,500 Source: Simonsen Associados, companies interviewed

  9. BRAZIL: DIRECT MARKETING BREAKDOWN BY MARKET SEGMENT AND ANNUAL INCREASEREVENUE: 2008 ESTIMATE Variation 2008/07 (% p.y.) Revenue (M R$) % of total + 17.3 + 9.8 + 9.9 + 11.3 + 10.4 + 11.7 + 16.1 + 14.3 + 9.8 Total M R$ 19,500 + 12.1 M = Million Source: Simonsen Associados, companies interviewed

  10. COMPARISON OF THE BRAZILIAN DIRECT MARKETINGMARKET SIZE WITH GDP - 2008 DIRECT MARKETING GDP MARKET SIZE SHARE R$ 2,889.7 biR$ 19.5 bi0.67% * GDP 2007 = R$ 2,597.6 bi and Direct Marketing R$ 17.4 bi or 0.67% of share. Source: IBGE

  11. BRAZIL: DIRECT MARKETING BREAKDOWN BY MAIN INDUSTRIES (% OF VALUE OF 2008) Source: Simonsen Associados, companies interviewed

  12. BRAZIL: DIRECT MARKETING BREAKDOWN BY TYPE OF BUSINESS 2008 Total = G R$ 19.5

  13. BRAZIL: DIRECT MARKETING EMPLOYMENT ESTIMATE: HEADCOUNT 2008 • Total1,130 K Direct jobs Growth of 10.8% p.y. in 2008 Source: Simonsen Associados, companies interviewed

  14. CONCLUSION • The market size, measured by the revenues of Direct Marketing services provided, was estimated in R$ 19.5 billion per year in 2008. • The average growth rate of the last eight years reached 12.7% per year, showing the development of the different segments of the sector. • The growth of last year, by comparing 2008 to 2007, reached 12.1% p.y. • The total headcount in the sector is estimated in 1,130 employees, with a growth of 10.8% in 2008.

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