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MKT 448 Focus Dreams / newtonhelp.com

For more course tutorials visit<br>www.newtonhelp.com<br><br><br><br>MKT 448 Week 1 Defining Process and Value of Digital Analytics<br>Write a 1,050- to 1,400-word paper in which you define the process used to create marketing and business value using digital analytics.<br>Summarize the data analytics process with regard to the Analytics Value Chain and the digital analytics Pu2019s.<br>Define u201coptimizingu201d, u201cpredictingu201d, and u201cautomatingu201d from a digital analytics perspective.<br>Identify 3 to 5 data culture issues in marketing organizations that include requirements for appropriate labor, technology, and strategy.<br>

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MKT 448 Focus Dreams / newtonhelp.com

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  1. MKT 448 Focus Dreams / newtonhelp.com

  2. MKT 448 Focus Dreams / newtonhelp.com MKT 448 Week 1 Defining Process and Value of Digital Analytics For more course tutorials visit www.newtonhelp.com MKT 448 Week 1 Defining Process and Value of Digital Analytics Write a 1,050- to 1,400-word paper in which you define the process used to create marketing and business value using digital analytics. Summarize the data analytics process with regard to the Analytics Value Chain and the digital analytics P’s. Define “optimizing”, “predicting”, and “automating” from a digital analytics perspective.

  3. MKT 448 Focus Dreams / newtonhelp.com MKT 448 Week 2 Building a Marketing Case for Data Analytics For more course tutorials visit www.newtonhelp.com MKT 448 Week 2 Building a Marketing Case for Data Analytics You are the new CMO in charge of migrating an organization of your choosing toward a data-driven culture.

  4. MKT 448 Focus Dreams / newtonhelp.com MKT 448 Week 3 Dashboards for Monitoring Conversions For more course tutorials visit www.newtonhelp.com MKT 448 Week 3 Dashboards for Monitoring Conversions Resource: Building a Digital Analytics Organization, Ch. 7 Write a 700- to 1,050-word paper in which you analyze the use of dashboards to monitor conversion rates.

  5. MKT 448 Focus Dreams / newtonhelp.com MKT 448 Week 3 Data Types and Methodologies (5 Pages) For more course tutorials visit www.newtonhelp.com MKT 448 Week 3 Data Types and Methodologies (5 Pages)

  6. MKT 448 Focus Dreams / newtonhelp.com MKT 448 Week 4 Meaningful Qualitative Digital Intelligence for Key Performance Indicators For more course tutorials visit www.newtonhelp.com MKT 448 Week 4 Meaningful Qualitative Digital Intelligence for Key Performance Indicators Write a 700- to 1,050-word paper in which you describe methods used to collect and integrate quantitative and qualitative data that are used to evaluate customer experience relative to market growth. Define a market growth issue for the organization selected by your team in Week 3.

  7. MKT 448 Focus Dreams / newtonhelp.com MKT 448 Week 5 Digital Analytics and Predictive Analyses For more course tutorials visit www.newtonhelp.com MKT 448 Week 5 Digital Analytics and Predictive Analyses Write a 700- to 1,050-word paper in which you evaluate how digital analytics data can be used together with predictive analyses to plan customer response and acquisition through the customer life cycle. Summarize your findings and conclusions from your team’s Week 4 paper, describing how data and analytics addresses the market growth issue and research question.

  8. MKT 448 Focus Dreams / newtonhelp.com

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