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Weekly Monitor

Weekly Monitor. Targeting Consumer Demand in Turbulent Times. Methodology. INTRODUCTION GfK's Weekly Monitor measures actual sales from retailers to final consumers (selling out), shop by shop, product by product.

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Weekly Monitor

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  1. Weekly Monitor Targeting Consumer Demand in Turbulent Times

  2. Methodology • INTRODUCTION • GfK's Weekly Monitor measures actual sales from retailers to final consumers (selling out), shop by shop, product by product. • GfK’s weekly sample is composed of several hundred outlets from consumer channels. The leading retailers of the distribution channels are covered. • GfK Weekly Monitor Washingmachines in Ukraine is a leaderpanel based on around 1632 shops from 18 leading retailers, which provide data every week. This number includes mobile, IT and electric retailers. The actual weekly data providers for MDA sector are electric retailers Comfy, Eldorado, Foxtrot, Foxmart, Metro, Technopolis. • PERIMETER Average coverage vs. monthly Panel Market based on July-September’2011. The coverage reflects the coverage based on units versus the monthly Panel Market. The coverage is a weighted average of the past 3 months and is updated 4 times a year. • Coverage of the Weekly Monitor System for Washing Machines Product Group = 54%

  3. Methodology • PRODUCT DEFINITION • Washingmachines • Washing machines are domestic appliances that remove dirt and spots from textiles with the help ofwater, washing powder, heat and mechanical energy. • Included in this definition are washer dryers, i.e. washing machines with drying function in addition to spinning.

  4. PRJ 86790 - RG 2046247 - RP 10073217 - ID 269414630 TH1 / SH1 2011-12-30 16:12:10 WASHINGMACHINES Sales Units FA Feature Market Share

  5. PRJ 86790 - RG 2046247 - RP 10073218 - ID 269414631 TH1 / SH1 2011-12-30 16:12:12 WASHINGMACHINES Sales Value USD FA Feature Market Share

  6. PRJ 86790 - RG 2046247 - RP 10073219 - ID 269414632 TH1 / SH1 2011-12-30 16:12:14 WASHINGMACHINES Sales Value UAH FA Feature Market Share

  7. PRJ 86790 - RG 2046247 - RP 10073220 - ID 269414633 TH1 / SH1 2011-12-30 16:12:17 WASHINGMACHINES Sales Units Fullautomatic Market

  8. PRJ 86790 - RG 2046247 - RP 10073221 - ID 269414634 vol growth / SH1 2011-12-30 16:12:19 WASHINGMACHINES Sales Units WASHINGMACHINES Growth %

  9. PRJ 86790 - RG 2046247 - RP 10073222 - ID 269414635 TH1 / SH1 2011-12-30 16:12:21 WASHINGMACHINES Th. Sales Value USD Fullautomatic Market

  10. PRJ 86790 - RG 2046247 - RP 10073223 - ID 269414636 vol growth / SH1 2011-12-30 16:12:23 WASHINGMACHINES Sales Value USD WASHINGMACHINES Growth %

  11. PRJ 86790 - RG 2046247 - RP 10073224 - ID 269414637 TH1 / SH1 2011-12-30 16:12:25 WASHINGMACHINES Th. Sales Value UAH Fullautomatic Market

  12. PRJ 86790 - RG 2046247 - RP 10073225 - ID 269414638 vol growth / SH1 2011-12-30 16:12:28 WASHINGMACHINES Sales Value UAH WASHINGMACHINES Growth %

  13. PRJ 86790 - RG 2046247 - RP 10073226 - ID 269414639 TH1 / SH1 2011-12-30 16:12:30 WASHINGMACHINES Sales Units Fullautomatic Front Loading Market

  14. PRJ 86790 - RG 2046247 - RP 10073227 - ID 269414640 TH1 / SH1 2011-12-30 16:12:32 WASHINGMACHINES Th. Sales Value USD Fullautomatic Front Loading Market

  15. PRJ 86790 - RG 2046247 - RP 10073228 - ID 269414641 TH1 / SH1 2011-12-30 16:12:34 WASHINGMACHINES Th. Sales Value UAH Fullautomatic Front Loading Market

  16. PRJ 86790 - RG 2046247 - RP 10073229 - ID 269414642 TH1 / SH1 2011-12-30 16:12:36 WASHINGMACHINES Sales Units % Brandgroups Market Share

  17. PRJ 86790 - RG 2046247 - RP 10073230 - ID 269414643 TH1 / SH1 2011-12-30 16:12:39 WASHINGMACHINES Sales Value % Brandgroups Market Share

  18. PRJ 86790 - RG 2046247 - RP 10073231 - ID 269414644 TH1 / SH1 2011-12-30 16:12:41 WASHINGMACHINES Sales Units % FA WM Priceclasses Market Share

  19. PRJ 86790 - RG 2046247 - RP 10073232 - ID 269414645 TH1 / SH1 2011-12-30 16:12:43 WASHINGMACHINES Sales Value % FA WM Priceclasses Market Share

  20. PRJ 86790 - RG 2046247 - RP 10073233 - ID 269414646 TH1 / Brands WM weekly RU 2011-12-30 16:12:46 WASHINGMACHINES Sales Units % FA WM Brand Shares per Priceclasses

  21. PRJ 86790 - RG 2046247 - RP 10073234 - ID 269414647 TH1 / Brands WM weekly RU 2011-12-30 16:12:48 WASHINGMACHINES Sales Value % FA WM Brand Shares per Priceclasses

  22. PRJ 86790 - RG 2046247 - RP 10073235 - ID 269414648 TH1 / SH1 2011-12-30 16:12:50 WASHINGMACHINES Sales Units % FA Front Loading Market Share

  23. PRJ 86790 - RG 2046247 - RP 10073236 - ID 269414649 TH1 / SH1 2011-12-30 16:12:52 WASHINGMACHINES Sales Value % WM Front Loading FA Market Share

  24. PRJ 86790 - RG 2046247 - RP 10073237 - ID 269414650 TH1 / SH1 2011-12-30 16:12:55 WASHINGMACHINES Sales Units % WM Front Loading FA Market Share

  25. PRJ 86790 - RG 2046247 - RP 10073238 - ID 269414651 TH1 / SH1 2011-12-30 16:12:57 WASHINGMACHINES Sales Value % WM Front Loading FA Brands Market Share

  26. PRJ 86790 - RG 2046247 - RP 10073352 - ID 270609530 TH1 / SH1 2011-12-30 16:12:59 WASHINGMACHINES Sales Units % WM Front Loading FS Market Share

  27. PRJ 86790 - RG 2046247 - RP 10073353 - ID 270609561 TH1 / SH1 2011-12-30 16:13:02 WASHINGMACHINES Sales Value % WM Front Loading FS Brands Market Share

  28. PRJ 86790 - RG 2046247 - RP 10073239 - ID 269414652 TH1 / SH1 2011-12-30 16:13:04 WASHINGMACHINES Sales Units % FA Front Loading Priceclasses Market Share

  29. PRJ 86790 - RG 2046247 - RP 10073240 - ID 269414653 TH1 / SH1 2011-12-30 16:13:06 WASHINGMACHINES Sales Value % FA Front Loading Priceclasses Market Share

  30. PRJ 86790 - RG 2046247 - RP 10073241 - ID 269414654 TH1 / Brands WM weekly RU 2011-12-30 16:13:08 WASHINGMACHINES Sales Units % WM FA Front Loading Brand Shares per Priceclasses

  31. PRJ 86790 - RG 2046247 - RP 10073242 - ID 269414655 TH1 / Brands WM weekly RU 2011-12-30 16:13:11 WASHINGMACHINES Sales Value % WM FA Front Loading Brand Shares per Priceclasses

  32. PRJ 86790 - RG 2046247 - RP 10073243 - ID 269414656 TH1 / SH1 2011-12-30 16:13:13 WASHINGMACHINES Sales Units % WM Superslim Brands Market Share

  33. PRJ 86790 - RG 2046247 - RP 10073244 - ID 269414657 TH1 / SH1 2011-12-30 16:13:15 WASHINGMACHINES Sales Value % WM Superslim Brands Market Share

  34. PRJ 86790 - RG 2046247 - RP 10073245 - ID 269414658 TH1 / SH1 2011-12-30 16:13:18 WASHINGMACHINES Sales Units % WM Slim Brands Market Share

  35. PRJ 86790 - RG 2046247 - RP 10073246 - ID 269414659 TH1 / SH1 2011-12-30 16:13:20 WASHINGMACHINES Sales Value % WM Slim Brands Market Share

  36. PRJ 86790 - RG 2046247 - RP 10073247 - ID 269414660 TH1 / SH1 2011-12-30 16:13:22 WASHINGMACHINES Sales Units % WM Standard Brands Market Share

  37. PRJ 86790 - RG 2046247 - RP 10073248 - ID 269414661 TH1 / SH1 2011-12-30 16:13:25 WASHINGMACHINES Sales Value % WM Standard Brands Market Share

  38. PRJ 86790 - RG 2046247 - RP 10073249 - ID 269414662 TH1 / SH1 2011-12-30 16:13:28 WASHINGMACHINES Price UAH Price per Segment

  39. PRJ 86790 - RG 2046247 - RP 10073249 - ID 269414663 TH1 / SH1 2011-12-30 16:13:31 WASHINGMACHINES Price USD Price per Segment

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