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Liberty Ventures Int’l, LLC. The ‘Road to’ Commercializing Early/Emerging Technologies Presented to Pillsbury, Winthrop, Shaw, Pittman June 20, 2008. Liberty Ventures Int’l, LLC. The ‘Road To’ Commercialization. What Product? What stage? Will it be commercially viable?
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Liberty Ventures Int’l, LLC The ‘Road to’ Commercializing Early/Emerging Technologies Presented to Pillsbury, Winthrop, Shaw, Pittman June 20, 2008
Liberty Ventures Int’l, LLC The ‘Road To’ Commercialization • What Product? What stage? • Will it be commercially viable? • How long until ready? • Early, still in lab? • Prototype ready, now what? • What’s it REALLY worth? • Ready for commercialization? Wait a minute!!...What are the obstacles? • What is the market need/value? • What is the ‘addressable’ market? • Competition, IP and product positioning • (For bio-medical technology), what is the path to reimbursement? • (For bio-medical technology), what is the path to regulatory clearance? • What is the sales cycle?
Liberty Ventures Int’l, LLC The ‘Road To’ Commercialization • Business strategy and a plan with defined, focused goals • Be able to get to revenue…and grow it from there… • De-risk your own plan – for you and your partner • Partner, acquire, outsource or build your own - if it makes sense • Organization structure and control – but not too much, keep moving, adjusting • Capital Needs • Where can you get grants to keep going? • Are you READY to go to for capital? FF&F? Angels? VC ‘A’ round? ‘B’ round? • What’s it worth? • Are you/are you not willing to give up partial or majority control? • Is it enough to get to the next milestone? • Metrics for Success • Define metrics so you know you are on track and/or re-assess • Project Plan mandate – don’t sell from an empty wagon… • Plan, Plan, Plan, Assess, Assess, Assess and Execute, Execute, Execute
Liberty Ventures Int’l, LLC The ‘Road To’ Commercialization • Liberty Ventures Intl works with clients similar to clients you have • with common issues • Need advice and support to help them get to market • Customer, product and capital • Companies don’t just need capital, they needs to be deploy it with the right strategy in mind • Grow and then exit via merger, IPO – What is Plan B? What is really sustainable growth?
Liberty Ventures Int’l, LLC The ‘Road To’ Commercialization • Liberty reviews dozens of early technologies some good, some will never make it. Why? • Management, the Board and the mad scientist • Rate of adoption and • Rate of adaption… • Thorough market assessment, risks and unmet needs • Quantify AND qualify • Engaged with clients in both private and government sectors • Pivotal customers and external capital • Business development, JV partnering and licensing • Entrée to DoD, NIH, NSF, NCI…. • Global perspective • Capital market access and expertise • Deal by deal currently • Domestic, foreign, Shariah • Venture fund
Liberty Ventures Int’l, LLC Thank you!Chuck Gleason, Jr+1.202.258.2127ca.gleason@libertyventuresintl.com
Liberty Ventures Int’l, LLC Principals