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Lilleke mothers club

Lilleke mothers club. Market analysis Anneli Asser EE Aida Bendziute LT Raivis Vutnans LV Riga 2012. In Lilleke – you are not alone !. Introduction. Target group Primary Customers Secondary Customers Comparision with Competitors SWOT analysis Conclusion. Target group.

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Lilleke mothers club

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  1. Lillekemothersclub Marketanalysis Anneli Asser EE AidaBendziuteLT Raivis Vutnans LV Riga 2012

  2. InLilleke – youarenotalone!

  3. Introduction • Targetgroup • PrimaryCustomers • SecondaryCustomers • ComparisionwithCompetitors • SWOT analysis • Conclusion

  4. Targetgroup • Capital of Estonia Tallinn(400k people) • Estonian females age between 16-45 y/o • Average income (300€+ but exceptions can be made) • Social status, religion and education do not matter • Everyone is welcome here, and when we say everyone then it’s everyone.

  5. PrimaryCustomers • Youngmothers (teens, youngadult) • Adultmothers • Experiencedmothers • A Largefamily (manykids) • Pregnantladies • Ladieswhoareplanning to havebaby

  6. SecondaryCustomers • Friends • Relatives • Husbands/boyfriends • Colleages

  7. Comparisonwithcompetitors

  8. SWOT analysis

  9. Conclusion • Exclusive • Betterexperienceforcustomers • Individuallyworkwithcustomers • Notmuchhumanresources needed

  10. Thankyouforlistening

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