Business Collaboration & API Strategy

1. - Arnab Sengupta Business Collaboration & API Strategy

2. Desire to Transform Business Continuously– An Enterprise Need Approach Enablers Drivers Omni-Channel Collaboration Value Added Services Great Products, Faster TTM INCREASE PROFIT MARGINS Customer Experience Integrate Everything Machine Learning Better Servicing INCREASE SALES & REVENUES Business Agility & Automation Reduce Overheads Process Composition BOTS REDUCE OPERATIONAL COSTS

3. Automate Everything Cloudify Everything Transform Customer Experience

4. 1 Culture 01 02 03 Omni-Channel Experience Drive engaging customer journey and lower operations cost with omni-channel Workplace Efficiency Build efficient workplace with business agility, straight-through-processing/automation API Everywhere Insight Driven Business Culture of using data to enrich customer experience with personalized processes

5. Stitching ‘Collaboration’ in Digital World Key Drivers 03 02 01 Acquire Enriching Customer Experience Manage Personalize Effective Partner & Supplier Engagement Connecting the Dots Grow Respond Business Insight driven Business Operations Acquire Business Deliver Business Change Business Model Business • Find Customer – Targeting • Customer Personas • Product Personalization • Omni-Channel Onboarding • STP – Process Orchestration • Business Automation • Operational Insights – Continuous Improvement • Event driven Business • Business Agility – Dynamic API Composition • Next Best Action • Product Segmentation – Market & Channel specific • Product White-labeling • 3rd Party Value-Additions

6. Our API Strategy aligns with Business Outcome Rich Content Delivery OLTP Services – Core Business Functions Monitoring & Dashboard – KPIs Customer, Product & Sales Self-Services Streaming API API Value Chain IoT, Sensors & Pervasive Device Data Visualization Business Process-As-Service API driven Infrastructure Analytics, Research & Business Intelligence • Driven by Customer, Market & External Community • Everything-as-a-Service -- Deliver enterprise Assets, drive Cloud-Sourcing • Benchmark, Measure & Mature – Define GTM for API & Revenue Model • Manage API as “another” product sold • Change Organization, align “Business as API Owner” Business Capability Framework Operations Strategy Channel Strategy Partner Strategy Workplace Strategy Monitoring Services Partner Integration & Life-Cycle Mgmt. Business Process Agility Customer Onboarding KPI Notification Customers Partner Collaboration – Process Outsourcing Externalized Core & Support Functions Customer Self-Service Operational Intelligence Marketplace Customer Data Exchange Workplace Automation Product Distribution & Fulfillment Infrastructural Services Partners Product Exchange – Bundle & Whitelabel Process Federation & Value-Generation Advertisements & Campaigns Payment, Commission & Settlement Sales Operations – Order, Quote Client Apps Backend Systems Internal API & Integration B2B API API Provider App Developers Clients Business API API based Applications

7. API as Cornerstone API driven Robotic Process Automation (RPA) • 8 Active API driven Transformations • Channel Enablement, Workplace Automation, Business Analytics as Service across Insurance & Healthcare Machine Learning as a Service (MLaaS) • Microservice Driven Legacy Modernization • Order Management for Telecom B2C with 400 transactions/second • Straight-through-Processing with RPA • Order Fulfillment & Provisioning for Telecom B2B delivery 35% efficiency and 25% cost reduction • Collaboration with “Backend as a Service” • API driven SalesForce & Oracle EBS for US Healthcare • Social Event Stream API • Everything as • API • Information as a Service • Large Data Delivery as API • 2-3 TB of data, runtime aggregation for US Real Estate Chat-Bot & Voice API • API driven Process Orchestration

8. Enabling Omni-Channel Experience – A Case Reference Channel Interaction Customer Portal – eCommerce & Contact Center Mobile – Native & Hybrid Apps Voice Services -- Alexa ChatBot & Social Media Events Customer Journey Quote, Customer Onboarding & KYC – Digitization with CRM Product Bundling – Runtime Aggregation Product Search & Personalization – Customer Analytics Order Management & Tracking – Supplier Events Sales Force Management – Sales Analytics Offers, Marketing Automation – Segment & Channel Selection Workplace – Middle & Back Office Service Fulfillment & Delivery – B2B/ Partner Integration Enterprise Shared Functions – Finance, Billing & Collections, Procurement API Product Selling – Customer Communications End-to-End Ops Process Automation – RPA, API Business Insight Services Customer Preferences – Web Analytics API Org Performance Management – Operational Data API Process Collaboration – Business Event Correlation & Decision Product Design & Personalization – Product & Segment Analytics API Risk & Fraud Management –Patterns & Cognitive API

9. Write to us on: marketing@hexaware.com