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Twitter Evaluations. Travel Channel. Updated when new shows were coming out or about to come on their channel during the day Gave links to their website about good travel ideas Conversed with their followers a lot - It was not just one-way communication
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Travel Channel • Updated when new shows were coming out or about to come on their channel during the day • Gave links to their website about good travel ideas • Conversed with their followers a lot - It was not just one-way communication • They didn’t follow as many people as they had followers, but it was still personal because they kept up with their fans
Zappos (CEO) • It didn’t show the CEO tweeting to other customers like it said in the article, but he had over a million followers and he followed nearly 400,000. • In an article on Mashable he said he used his twitter to Inspire, Connect, Entertain, or Educate-which are all related to happiness. • In his background he provided contact information on how to get the fastest response. • His Twitter was very positive, although it did not show the interaction that the article said he gave to customers.