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What’s Working for My Store – Now!. Danny Rocks The Company Rocks. Targeted e-mails with product video Includes “Buy It Now” Button Includes links to store location maps & information Bottom Line: Able to measure increased sales on each item – every time!. George Hines.
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What’s Working for My Store – Now! Danny Rocks The Company Rocks
Targeted e-mails with product video • Includes “Buy It Now” Button • Includes links to store location maps & information • Bottom Line: • Able to measure increased sales on each item – every time! George Hines
Email Template for Each Store Associate • Includes Color Photo • Includes Contact Information • Includes Schedule • Bottom Line: • Personalizes communication George Hines, President
Holiday Student Showcase • Gives students opportunity to perform for peers & family members • Coupon given to each attendee • Bottom Line: • Doing well by doing good! Jeff Mozingo
Mobile Music Store • 75 new customers in one night! • Takes store to community Mariachi Class • Donates portion of sales back to community • Bottom Line: • Doing well by doing good! Rebecca Apodaca
Partner with Vendors • Worked with printer / mailing house to redesign mailing pieces • New postal regulations for size • Changed page layout & paper weight • Bottom Line: • Saved $1,000 on 16,000 piece mailing! Becky Lightfoot
Music Lessons: • In House • Your House • Online • Music Butlers • Background checked • Specially dispatched • Bottom Line: • Doubled Number of Lessons Offered! Billy Cuthrell
Rent-to-Own Step Up Instruments • Modest increase in monthly payment • Keeps students motivated • Stores doing this now: • Paige’s Music • Quinlan & Fabish • White House of Music • Bottom Line: • Innovative solution to challenge of Step Ups Jonathon Breen
Thank You! Danny Rocks