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How Software Companies are Profiting by Offering Recurring Billing Services Online

How Software Companies are Profiting by Offering Recurring Billing Services Online. Lyn Tran Director of Product Management - Online Platform Consumer Products and Solutions Symantec Corporation Tuesday, May 8, 2007. Product Line Up. Norton Internet Security. Norton AntiVirus. Norton 360.

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How Software Companies are Profiting by Offering Recurring Billing Services Online

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  1. How Software Companies are Profiting by Offering Recurring Billing Services Online Lyn Tran Director of Product Management - Online Platform Consumer Products and Solutions Symantec Corporation Tuesday, May 8, 2007

  2. Product Line Up Norton Internet Security Norton AntiVirus Norton 360 Norton Confidential Norton SystemWorks Norton SystemWorks Premier © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

  3. From Software to Service • The transition from Internet Security Software to Internet Security Service is driven by: • Evolving internet threat landscape • Customer needs and expectations • Always-on, always-current protection from the industry leading internet security provider © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

  4. Customer reach Direct Partner eco-system Customer choice Renew Auto-renewal Up-sell Delicate balance of The right communication mix Communication frequency Business models by segments Online Retail ISP OEM Business models by geography Acquisition and Retention © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

  5. Subscription and Up-sell Offerings © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

  6. Interstitial Offerings © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

  7. Automatic Renewal Offering © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

  8. Automatic Renewal Notification Timely communication and reminder © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

  9. Turning off Automatic Renewal Customer Choice! © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

  10. Global Solutions and Services • Think globally, act locally: • Languages • Currency • Payment methods • Offerings & Merchandizing • Pricing • Partnerships • 24 languages in 50+ countries © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

  11. Key Considerations • Customer communication and management • Timely and repeated communication • Balance value proposition with customer choice • Precise documentation of customer communication history • Well managed chargeback and refunds • Billing Intervals • Card Updater Service • Compliance • PCI • SOX • SAS-70 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

  12. What’s New In Payment Management Over Last 12 Months? • PCI • Levels of compliance • Audits happening to merchants • Implications, penalties for not being PCI compliant • MasterCard Excessive Chargeback Program • Increased use of stored value cards • 3 questions to ask your Finance Department • PCI • Chargeback rate • Chargeback mix coming from affiliates? © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

  13. Critical Success Factors • Simple, flexible, configurable designs and solutions • Customer centric design and solutions • Know your customers • Understand their preferences • Simple options • Balanced customer communications • Continuous and iterative optimization of customer experience and offerings • Key metrics • Support tools © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

  14. Thank You Lyn Tran Symantec Corporation lyn_tran@symantec.com Gene Hoffman Vindicia, Inc. hoffmang@vindicia.com © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

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