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ABC Company. John Entrepreneur President and CEO Mississippi Angel Network. Company Overview. Provide descriptive but succinct statement about your business. Problem Identified to be Solved. Opportunity identified Market trends leading to opportunity. Your Product or Technology.
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ABC Company John Entrepreneur President and CEO Mississippi Angel Network
Company Overview • Provide descriptive but succinct statement about your business
Problem Identified to be Solved • Opportunity identified • Market trends leading to opportunity
Your Product or Technology • Describe Product/Technology • Attributes/Features/Qualities • Benefits to end user/Uniqueness • Stage of Development • Feasibility Analysis/Prototype/Test/Production • Pre-Revenue, Revenue Producing, Rapid Growth Stage • Intellectual Property Position • Source of Technology • Third Party Substantiation/Credibility
Market Analysis • Forecast Market • Total Size • Bar Chart $ Missions/Year next 5 years • Global or Niche market? • Market % targeted
Go To Market Strategy • List current or potential customers • Describe your strategy for acquiring new customers and keeping existing ones • What are your channels to market? • Sales & Distribution Strategy • Direct sales, VARs, Distributors, etc. • Strategic Marketing Partnerships
Competitive Differentiation • Who are your competitors? • What is their respective market share? • What is your competitive advantage? • Patent protection? Other barrier to entry? • How will you maintain this advantage?
Business or Revenue Model • Product sales? License model? Other? • Show revenue and profit growth forecasts for next 5 years
Management Team • CEO • 15 years sales with IBM, etc. • CFO • VP Sales/Marketing • Chief Technologist • Board of Directors (highest capabilities)
Financial Results • Information included: • Gross Revenues • Volumes by unit • EBIDTA • Net Profit • Total 5 years • Both historical actuals and pro forma • Limit historical to a maximum of 2 years.
Capital Requirements • Current capitalization (how many rounds) • Specific amount of needed capital • Overview uses and any stages • Follow-on Investment Strategies • Liquidity Strategy • Be realistic and give timetable • Projected ROI to investor
Summary • Sell Management Team • Emphasize Competitive Advantages • Re-state Market Potential • Describe ROI