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Beyond brochureware - building functional university websites (the ‘gestalt’ view)

‘The Next Steps’. Beyond brochureware - building functional university websites (the ‘gestalt’ view). David Christmas Ian Roddis September 1999. Presentation Outline. Four classes of website we know OU examples and their key characteristics Summary of the evolutionary process

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Beyond brochureware - building functional university websites (the ‘gestalt’ view)

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  1. ‘The Next Steps’ Beyond brochureware - building functional university websites (the ‘gestalt’ view) David Christmas Ian Roddis September 1999

  2. Presentation Outline • Four classes of website we know • OU examples and their key characteristics • Summary of the evolutionary process • Lessons, recommendations and some questions - ‘OUr way’

  3. The four classes 1 Indie Sites 2 Webmaster Sites 3 Embedded Sites 4 E-business

  4. Key characteristics • What does it do ? • Who is involved ? • Who is it for? • How does it affect the organisation ? • What technology does it use, and who decides ?

  5. Indie-site 1 Screenshot of any classic home page (including picture of cat, motorbike and recent birthday party perhaps)!

  6. Characteristics of indie-site 1

  7. Indie-site 2 beagle2.open.ac.uk/

  8. Characteristics of Indie-site 2

  9. A Webmaster site

  10. Characteristics of Webmaster sites

  11. Characteristics of Webmaster sites

  12. Embedded site 1 - a prospectus www.open.ac.uk/courses

  13. Embedded site 2 - a web gateway www.open.ac.uk

  14. Embedded site 3 - Student record access www.open.ac.uk/students

  15. Embedded site 4 -summer schools booking www.open.ac.uk/residential-schools/

  16. Characteristics of embedded sites

  17. Characteristics of embedded sites

  18. An e-business site www.dell.com/

  19. Characteristics of e-business sites

  20. Characteristics of e-business sites

  21. The evolutionary process • Function • Organisational involvement • Effects • Technology

  22. The evolutionary process • Function • From “a website” • To “our business”

  23. The evolutionary process • Organisational involvement • Who is it for • Who makes it happen • Who pays for it • Who builds it • Who maintains it • Who evaluates it • Who cares

  24. The evolutionary process • Effects • Strategic impact • Process changes • Cultural consequences • Cost of failure

  25. The evolutionary process • Technology • Integration with other IS • Development tools • Robustness • Standardisation • Quality assurance • Security

  26. The evolutionary process Indie Webmaster Embedded E-business

  27. Moving beyond brochureware • Ownership • Involvement • Culture • Meeting needs • Processes change • Adequate technology

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