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Communication Plan-Nigerian Example National Malaria Control Programme Abuja, Nigeria By Itohowo Uko (Ity). Presentation Outline. Overview of processes for development of the Generic Plan. Summary of how the plan is used.

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  1. Communication Plan-Nigerian ExampleNational Malaria Control Programme Abuja, NigeriaBy Itohowo Uko (Ity) AMP BCC WORKSHOP. Sept, 21-24, 2010. BAMAKO, MALI-

  2. Presentation Outline • Overview of processes for development of the Generic Plan. • Summary of how the plan is used. • Overview of successes as well as lessons learned in developing the plan. AMP BCC WORKSHOP. SEPT,21-24, 2010. BAMAKO, MALI-

  3. Overview of processes for development of the plan. • RBM Partners met and developed BCC Strategic Framework for LLIN distribution using the Universal Coverage Model. • Process was inclusive and participatory with in-puts from relevant stakeholders. • Built on existing materials and successful approaches. • Follow-up meeting to develop LLIN Campaign Messages and Materials Matrix ((1st & 2nd drafts. Finalized and adopted) -Combined State Strategic Approaches, Channels /Tools and Key Message Concepts. • The adopted strategy further evolved into development of prototype materials and approaches which were pretested and shared for approval before production AMP BCC WORKSHOP. SEPT 21-24, 2010. BAMAKO, MALI-

  4. How The Plan Was/Is Being Used • The generic template and materials were developed at the National level. Kano was used as pilot • Each state is presented with the template and BCC materials for adaptation • Each state prioritizes, adapts, develops BCC interventions and materials • BCC materials are pre-tested, finalized and produced • Process is to encourage ownership at state/LGA levels as well as build capacity of state and LGA personnel • Lessons learned are fed back to the National and are being used to improve the process in subsequent campaigns AMP BCC WORKSHOP. SEPT 21-24, 2010. BAMAKO, MALI-

  5. Challenges and Lessons Learnt • Inadequate time to get the materials ready for campaign • Usual challenges of building consensus among stakeholders • Getting response from partners in a timely fashion • Available capacity in the states • Resource mobilization issues AMP BCC WORKSHOP. SEPT21-24, 2010. BAMAKO, MALI-

  6. THANK YOU & GOD BLESS. AMP BCC WORKSHOP. SEPT,21-24, 2010. BAMAKO, MALI-

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