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Enhancing Mobile Recruitment Strategy for Future Success

Explore the evolution of Recruitment 3.0 Strategy, delve into the potential of mobile recruiting, and optimize candidate interaction through responsive design and innovative app development. Stay ahead with mobile presence for recruitment success.

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Enhancing Mobile Recruitment Strategy for Future Success

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  1. Where are we now? Since set-up of recruitment unit (2011) • Visible employer branding (EVP) • Automated multi-posting of adverts • Asynchronous video-screening • Social & Professional media presence • Multimedia integrated into vacancies • New Careers site (Drupal)

  2. Recruitment 3.0 Strategy • Develop Referral mechanism • Implement more pro-active sourcing • Investigate Mobile presence • Responsive web-design • Test the waters “going mobile” • SEO • ATS “31% of Google searches that contain the word “jobs” come from mobile devices”

  3. 2013: The future is mobile! “38% of UK tablet owners spend more of their time on their device than watching TV.”

  4. Website (mobile version) • Drupal enables responsive design • Observe & implement best practices • Measure

  5. Apps: Should we go Mobile?

  6. Candidate Survey (2011) 39% 61% Yes, we should go mobile!

  7. App – current: Let’s keep it simple! Version 1.0 >> regroup existing media • “One stop social media shop” • Access to open jobs/prog. • Share/like/send to (options) • CERN People/culture/values • Recruitment Videos/photos • Brand • Future Development • Drupal (CMS) • Android, iOS, Windows, Blackberry “Four out of five Facebook users are from a mobile device” • No “apply” feature via the app (V1.0)

  8. App - current > 10k £ 4k CHF

  9. App – current: prototype

  10. App – Possible Future • Rethink apply process

  11. Thoughts • Mobile is an “additional channel” where presence is essential • Will force us to rethink processes • Avoid mapping existing processes to this technology

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