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Larry’s Lucky Lizards

Larry’s Lucky Lizards. General Mills. Mission Statement. Larry’s Lucky Lizards is committed to insuring that everyone has access to the lizard of their choice. Management Team. CEO: Fredi Cornejo CFO: Meagan Mullen DPR: Nancy George DOM: Hancy George Service Mgr : Katie Ward

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Larry’s Lucky Lizards

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  1. Larry’s Lucky Lizards General Mills

  2. Mission Statement • Larry’s Lucky Lizards is committed to insuring that everyone has access to the lizard of their choice.

  3. Management Team • CEO: FrediCornejo • CFO: Meagan Mullen • DPR: Nancy George • DOM: Hancy George • Service Mgr: Katie Ward • Sales Mgr: Naomi • Warehouse Mgr: Gage Shipley • Communication Director: Chloe Rathburn

  4. Market • The worldwide market for lizards is $10 B. We plan to compete based on our capability to customize our lizards.

  5. Industry • The industry for lizards covers the spectrum from hatching and raising lizards to creating toys and other accessories. The average lizard owner is male between the ages of 19 and 34.

  6. Pain . . The Market Opportunity • Presently, lizards are only available as nature provides them. It is presently not possible to change the color or size.

  7. Solution • Larry’s Lucky Lizards will offer customizable lizards in any size, type or color that the customer wishes.

  8. Marketing Plan • We will use “word of mouth” (viral marketing) to grow our business. Additionally, they will be sold through Lizards R Us and Lizard World.

  9. Financial Projections • Pro Form Profit and Loss • (In thousands) Fy 2009 Fy 2010 Fy 2011 • Revenues • Sponsorships $940.00 $1,410.00 $2,115.00 • Product Develop $1,228.00 $1,692.00 $2,538.00 • Research Studies $1,130.00 $1,356.00 $1,627.00 • Advertising $760 $1,140 $1,710 • Total $4,058.00 $5,598.00 $7,990.00 • Expenses • Content develop $480.00 $986.00 $1,479.00 • operations $1,045 $1,254 $1,505 • Marketing $1,248.00 $1,040.00 $2,496.00 • Total Operating Expenses $2,773 $3,280 $5,480 • Net Profit/Sales $1,285.00 $2,318.00 $2,510.00 • Approx money needed for the company to survive 1 to 2 years is 5 million dollars

  10. Valuation analysis • We will need $7.5 million to reach the 3 year mark.

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