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Business Plan Elements for the Coconatch

Business Plan Elements for the Coconatch. Edwin Dertien, Angelika Mader. S TRUCTURE OF THE P LAN. SERVICE DOMAIN. TECHNOLOGY. ORGANISATION. FINANCES. S TRUCTURE OF THE P LAN. SERVICE DOMAIN. TECHNOLOGY. TARGET GROUPS ADDED VALUE FUNCTIONALITY MARKT SEGMENT. ORGANISATION. FINANCES.

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Business Plan Elements for the Coconatch

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  1. Business Plan Elementsfor the Coconatch • Edwin Dertien, Angelika Mader

  2. STRUCTURE OF THEPLAN SERVICE DOMAIN TECHNOLOGY ORGANISATION FINANCES

  3. STRUCTURE OF THEPLAN SERVICE DOMAIN TECHNOLOGY TARGET GROUPS ADDED VALUE FUNCTIONALITY MARKT SEGMENT ORGANISATION FINANCES

  4. STRUCTURE OF THEPLAN SERVICE DOMAIN TECHNOLOGY TARGET GROUPS ADDED VALUE FUNCTIONALITY MARKT SEGMENT ORGANISATION FINANCES

  5. SERVICE TARGETGROUPS (young) twitter users

  6. SERVICE TARGETGROUPS (young) twitter users internet cafes, lounge cafes with internet hospitals, nursery homes research institutes centers of political parties news agencies sushi restaurants karaoke bars

  7. STRUCTURE OF THEPLAN SERVICE DOMAIN TECHNOLOGY TARGET GROUPS ADDED VALUE FUNCTIONALITY MARKT SEGMENT ORGANISATION FINANCES

  8. SERVICE ADDEDVALUE (young) twitter users internet cafes, lounge cafes with internet hospitals, nursery homes research institutes social connectedness fun, cool, cute, get away from the screen integration into non-virtual life technical & social object decoration centers of political parties news agencies sushi restaurants karaoke bars

  9. SERVICE ADDEDVALUE (young) twitter users internet cafes, lounge cafes with internet hospitals, nursery homes research institutes (experiments on) social connectedness & social robots centers of political parties news agencies sushi restaurants karaoke bars

  10. SERVICE ADDEDVALUE (young) twitter users internet cafes, lounge cafes with internet hospitals, nursery homes research institutes twitter intensive real information accumulation centers of political parties news agencies sushi restaurants karaoke bars

  11. SERVICE ADDEDVALUE (young) twitter users internet cafes, lounge cafes with internet hospitals, nursery homes research institutes centers of political parties news agencies Japan look & feel sushi restaurants karaoke bars

  12. STRUCTURE OF THEPLAN SERVICE DOMAIN TECHNOLOGY TARGET GROUPS ADDED VALUE FUNCTIONALITY MARKT SEGMENT ORGANISATION FINANCES

  13. SERVICE FUNCTIONALITY tweet alert seperated from screen configurable to different twitter channels ? configurable to different social networks ? ? configurable as single value device ?

  14. STRUCTURE OF THEPLAN SERVICE DOMAIN TECHNOLOGY TARGET GROUPS ADDED VALUE FUNCTIONALITY MARKT SEGMENT ORGANISATION FINANCES

  15. SERVICE MARKT SEGMENT ~2% of the population twitter ~5% of these actively ~20% of the 15-35 aged people twitter ~5% of these actively France: 135.000 Nabaztags were sold by 2007 on a population of 63 million all three estimations lead to a number of ~1 million potential users in Europe extended target groups not included!

  16. STRUCTURE OF THEPLAN SERVICE DOMAIN TECHNOLOGY FUNCTIONS ARCHITECTURE ORGANISATION FINANCES

  17. STRUCTURE OF THEPLAN SERVICE DOMAIN TECHNOLOGY FUNCTIONS ARCHITECTURE ORGANISATION FINANCES

  18. TECHNOLOGY FUNCTIONS (a)synchronous communication alert software download registration server applications database updates new applications

  19. TECHNOLOGY FUNCTIONS (a)synchronous communication alert software download registration server applications database mac, linux english availability performance scalability security updates new applications ? ? ?

  20. STRUCTURE OF THEPLAN SERVICE DOMAIN TECHNOLOGY ORGANISATION FINANCES ACTORS

  21. ORGANISATION ACTORS • product manufacturer: builds coconatches • application provider: user PC apps and server apps • service provider: identifies tweets, sends mails to user PC apps • platform provider: maintaining (distributed) server(s) with databases • webhosting provider • security, authentication, user profile management • marketing • payment management • customer support • internet provider(s) • twitter, online comunities • sales channels • (sector organization: e.g., hospitals.) • customer

  22. STRUCTURE OF THEPLAN SERVICE DOMAIN TECHNOLOGY ORGANISATION FINANCES HARDWARE INFRASTRUCTURE SOFTWARE MARKETING

  23. STRUCTURE OF THEPLAN SERVICE DOMAIN TECHNOLOGY ORGANISATION FINANCES HARDWARE INFRASTRUCTURE SOFTWARE MARKETING

  24. FINANCES HARDWARE, INFRASTRUCTURE, SOFTWARE, Coconatch: 65$ (?), price possibly too high for the young target group if it is only a gadget comparison: Nabaztag ~130$, broder applications For other target groups, as hospital: PC, internet may be additional costs

  25. FINANCES INFRASTRUCTURE Server (at Waseda) has to be maintained problems: one-off sale suggestions: new applications/services, subscriptions

  26. FINANCES SOFTWARE software at the users’ PCs application software on the server(s) new applications, continuous service vs rage

  27. FINANCES ADVERTISING, MARKETING • advertisement: • through social networks • youtube • media cafes • marketing channels: • amazon • gizmodo • usbgeek.com

  28. STRUCTURE OF THEPLAN SERVICE DOMAIN TECHNOLOGY FUNCTIONS ARCHITECTURE TARGET GROUPS ADDED VALUE FUNCTIONALITY MARKT SEGMENT ORGANISATION FINANCES ACTORS HARDWARE INFRASTRUCTURE SOFTWARE MARKETING

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