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By: Allie Leon

By: Allie Leon. Industry and Company Analysis. Industry Overview. Marked by intense competition Over 850 lodging companies Franchising is the major form of operation Government regulates marketing, manufacturing, and sales in industry Main source of income is room revenue. Industry Trends.

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By: Allie Leon

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  1. By: Allie Leon Industry and Company Analysis
  2. Industry Overview Marked by intense competition Over 850 lodging companies Franchising is the major form of operation Government regulates marketing, manufacturing, and sales in industry Main source of income is room revenue
  3. Industry Trends International growth Major opportunities in Africa and Latin America Shift to online booking Shift to Real estate investment trusts To avoid double taxation Significant decreases in room reservations during economic recessions
  4. Porter’s 5 Forces Threat of new entrants – Low/moderate Competition – High Bargaining power suppliers – Low Bargaining power customers – Low/moderate Threat of substitute - High
  5. Marriott International, Inc. 3900 lodging properties in 72 countries Controls about 10 % of US hotel market and 1% worldwide $12 billion rev in FY 2012
  6. Marriott’s 19 brands
  7. SWOT Analysis
  8. Marriott’s 5 Core Values People first Pursue excellence Embrace change Act with integrity Serve our world
  9. New Initiatives/Projects Environmental concerns Technological advancements Push to create more conference centers Updating the furniture/bedding
  10. Sources http://news.marriott.com/marriott-international-profile.html http://news.marriott.com/environmental-fact-sheet.html http://www.irs.gov/Businesses/Hotel-Industry-Overview---Complete-Version#3 Marriott International, Inc. Annual Report 2012
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