ontwik

2. dag 2 idee ontwik - keling

3. goals today • Generate >100 ideas (yes, you heard me right) • Some tools from Tassouls book to help you do this • Have some idea of how you can turn some these ideas into something useful! • Feedback yesterday’s work • A short note on sketching

5. hoofdst. 6 maandag hoofdst. 4 dinsdag woensdag donderdag

6. one concrete single target: how do we? divergeren meer dan 100 ideeën clusteren convergeren

7. guidelines for thinking creatively 1 • Go quantity, not quality at first • When generating ideas do not judge or evaluate them • Capture all ideas • write everything down or record them somehow (in your Creative folder, put your lap-tops away) • Have an objective (‘one single concrete target’) • aim to generate lots of ideas to solve a particular problem • Enjoy half answers • sometimes with a bit of time they can be the best - so capture them and then wait for a while • Play with ideas and have fun • Relax • Use creativity tools 2 3 4 5 6 7 8

9. brainstorming er is ook een brainwriting variant • Define the problem (start with your central problem) • Set a time limit on the brainstorm session • Capture all the ideas • Use a white board, flip-over sheet or (better) Post-It Notes • Focus on the problem • Do not evaluate or criticize any ideas: write them down • Encourage everyone to contribute • Listen to other ideas and see if this gets you thinking • Look for associations • Have fun • Evaluate the ideas later NEVER during the brainstorming • Make sure you do a follow-up

10. seed your brain • I feel lucky • Music • Pictures • Open a book • Your Teamname • Pick a card • ...? • ...? • ...?

11. Identifying and breaking assumptions eg. Tassoul ‘the cook in the restaurant’ (blz 104) and brainstorm ideas

13. iteraties ! wees niet te snel tevreden

14. omring jezelf met schetsen en ideeën

15. feedback zie andere powerpoint presentatie