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What’s In a Story?

What’s In a Story?. Web Expo 2013 # webexpo @ marsinthestars. My Story. I wanted to be a writer when I was little. I discovered content strategy, and now I tell stories again!. I went to college for Theater, to help my writing . My SM skills got me a job as a UX PM.

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What’s In a Story?

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  1. What’s In a Story? Web Expo 2013 #webexpo @marsinthestars

  2. My Story I wanted to be a writer when I was little. I discovered content strategy, and now I tell stories again! I went to college for Theater, to help my writing. @marsinthestars My SM skills got me a job as a UX PM. In theater, I became a stage manager.

  3. The Ant and the Grasshopper @marsinthestars

  4. In a field one summer's day a Grasshopper was hopping about, chirping and singing to its heart's content. @marsinthestars

  5. An Ant passed by, bearing along with great toil an ear of corn he was taking to the nest. @marsinthestars

  6. "Why not come and chat with me," said the Grasshopper, "instead of toiling and moiling in that way?" @marsinthestars

  7. "I am helping to lay up food for the winter," said the Ant, "and recommend you to do the same." @marsinthestars

  8. "Why bother about winter?" said the Grasshopper; "We have got plenty of food at present." But the Ant went on its way and continued its toil. @marsinthestars

  9. When the winter came the Grasshopper had no food and found itself dying of hunger - while it saw the ants distributing every day corn and grain from the stores they had collected in the summer. @marsinthestars

  10. Then the Grasshopper knew: It is best to prepare for days of need. @marsinthestars

  11. Stories are memorable @marsinthestars

  12. A World of Grasshoppers 2012: Average attention span of 8 seconds. 2000: Average attention span of 12 seconds. @marsinthestars

  13. A World of Grasshoppers @marsinthestars

  14. A World of Grasshoppers @marsinthestars

  15. A World of Grasshoppers @marsinthestars

  16. Size matters not @marsinthestars

  17. In many cases, long copy has proven more effective than short copy. @marsinthestars

  18. The Long and the Short of it @marsinthestars

  19. The Long and the Short of it @marsinthestars

  20. The Long and the Short of it @marsinthestars

  21. The Long and the Short of it It didn’t work because the content was longer. @marsinthestars It worked because the content was better.

  22. The Long and the Short of it @marsinthestars

  23. Stories are engaging @marsinthestars

  24. “In reality, you cannot have a page that’s too long – only one that’s too boring.” - Conversion Rate Experts @marsinthestars

  25. “Sit on a hot stove for a minute and it seems like an hour. Sit next to a pretty girl for an hour, and it seems like a minute. That’s relativity.” –Albert Einstein @marsinthestars

  26. The Long and the Short of it You are here @marsinthestars

  27. The Ant and the Grasshopper 1. Hard work pays off. 2. Sometimes we need to do things that aren’t very fun. @marsinthestars 3. Plan ahead, like the ant, and you won’t starve.

  28. Stories are Meaningful @marsinthestars

  29. "Fiction, because it is not about somebody who actually lived in the real world, always has the possibility of being about ourself.” - Orson Scott Card @marsinthestars

  30. Stories are meaningful @marsinthestars

  31. Hard work pays off. @marsinthestars

  32. The grasshopper learned that hard work pays off. @marsinthestars

  33. Seeing the ant’s happiness, the grasshopper learned that hard work pays off. @marsinthestars

  34. After playing all summer and nearly starving, and seeing the ant’s happiness, the grasshopper learned that hard work pays off. @marsinthestars

  35. Stories are Memorable @marsinthestars

  36. Basecamp organizes projects. @marsinthestars

  37. For thousands of companies, Basecamp organizes projects. @marsinthestars

  38. When they need it, for thousands of companies, Basecamp organizes projects. @marsinthestars

  39. Like a mountaineer’s Sherpa when they need it, for thousands of companies, Basecamp organizes projects. @marsinthestars

  40. Why do stories stick? @marsinthestars

  41. @marsinthestars

  42. History of Storytelling Storytelling Oral traditions Fables Visions and Prophesies Fairy tales Myths and Legends Connection Creative direction @marsinthestars Lessons Marketing Education Text and visuals Branding Communication Content Strategy

  43. History of Storytelling @marsinthestars

  44. History of Storytelling @marsinthestars

  45. History of Storytelling • Explains the origin of women. • Explains personality attributes. @marsinthestars

  46. History of Storytelling • Explains why bad things happen. @marsinthestars • Explains hope.

  47. History of Storytelling • Storytelling as a peace offering. @marsinthestars • Storytelling as a means of engagement.

  48. History of Storytelling EmadeddinBaghi Iranian Author • Storytelling is influential. @marsinthestars • Storytelling is memorable.

  49. History of Storytelling @marsinthestars

  50. History of Storytelling @marsinthestars

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