1 / 4

Economics and Marketing for Cold Hardy Grapes

Economics and Marketing for Cold Hardy Grapes. Bill Gartner, Univ of MN; Don Holecek and Dan McCole , Michigan State Univ ; Miguel Gomez, Cornell Univ ; Murli Dharmadhikari , Iowa State Univ. Project Activities. Economic Impact; Grape Growing and Wineries

kizzy
Download Presentation

Economics and Marketing for Cold Hardy Grapes

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Economics and Marketing for Cold Hardy Grapes Bill Gartner, Univ of MN; Don Holecekand Dan McCole, Michigan State Univ; Miguel Gomez, Cornell Univ; MurliDharmadhikari, Iowa State Univ.

  2. Project Activities • Economic Impact; Grape Growing and Wineries • Baseline Monitoring; Grape Growing and Wineries • Policy, Winery Sales • Branding of New Grapes and Wineries • Tasting Room and Consumer Behavior • Vinters Quality Alliance (VQA) • Connections to Tourism

  3. Reasons for Project Activities Cold hardy grapes and their wines have little consumer awareness Emerging and Growing Industry Policy is often haphazard Tourism is a big part of winery operations Relatively high price of wines requires brand equity development Baseline Monitoring for Project Assessment

More Related