District Effectiveness Report

1. Communications District Effectiveness Report May 12, 2014

2. Department Vision Statement To be a leading model in innovative and reliable communications where community members are engaged in the NISD culture. Department Mission Statement The NISD Communications Department will inform and promote news in a timely manner, while embracing innovative technology, engaging the community, and positioning NISD as a premier school district.

3. Department Goals • Provide communication in a variety of methods. • Research new methods of communications. • Provide timely, honest communications.

4. The Team Jerhea Nail Executive Director of Communications & Government Relations Emily Conklin Director of Communications Adam J. BennettCommunications Associate Coordinator Phil Beckman Partners in Education Specialist Karen Wiechman Communications Secretary Rachel Bobbitt Communications and Web Specialist Cindy Metting Administrative Assistant to Executive Director

5. Department Functions • The NET (Northwest Educational Television) • Media Relations • Marketing Materials and Publications • District Website, Social Media and Mobile App • Public Information Requests • District Events • District Recognition Programs • Support and Assist Campuses/ Departments

6. What’s New? • Mobile App – Phase I and II • Interactive Annual Report • VIPS – Volunteer Management System • Ambassador Program • Texting

7. We Have an App for That! • Apple and Android devices • Released in October/January • 9,326 downloads • This number has doubled since January between the release of Phase 1 and 2.

8. Website Statistics • Week of April 28-May 2: • 88,555 Visits • 96,429 Page views • 78,112 Targeted visits • In Two Years Time… • 8,764,949 Visits • 9,670,487 Page views • 7,792,997 Targeted visits

9. Subscribe for News Updates • News, Announcements, The Source Staff Newsletter • Trained campuses and departments on Constant Contact • Improved organization of group email lists, statistics, etc.

10. Like or Follow Us! • Maintain Social Media Sites and Photo Gallery 5,936 followers! 6,109 fans like us! 35,812 views on YouTube! 174 subscribers

11. The NET – Northwest Educational Television Regular Video On-Demand Segments • Got Growth? (construction and bond updates) • Kids Come First, a newscast featuring our AMAT students.  • What’s the Buzz? (features district news) • NET Beats (music videos on educational topics) • Creating new look for The NET (five year marketing) • Feature to come: Where Are They Now?

12. Media Relations In the News… • Approximately 100 stories in the news (not including sports) • Implemented news monitoring service • Provided media crisis training for 80 administrators in two years. • Encourage visits to online newsroom • www.nisdtx.org/newsroom

13. How do we support campus communications? • Share good news throughout the district and to local media. Encourage use of online “Tell Us Your News” form. • Support campus personnel in crises and emergencies. • Provide training/staff development/ encouragement.

14. Support and Assist Others • Write messages to include on campus/department web pages • Prepare scripts for School Messenger • Provide district-wide messages for campus newsletters • Support others with publication design and special printing • Respond to the online “Tell Us Your News” form and campus communications requests.

15. Survey Says… • Parent Survey in February 2013 • 2,500 responses • 94% feel safe at school • 90% feel adequately informed • Staff Survey in December 2013 • 71% response rate • 90% positive response rate • 97% agree they are proud to work for NISD. • Next survey in 2015 • Parent Survey in 2014-15

16. Partners in Education • School Supply Drive helped more than 850 students • Angel Tree provided gifts for more than 680 students • Hosted 406 readers at Northwest Reads • Lakeview Elementary volunteers logged 8,605 hours from July to April, equivalent to $201,357 • 4,752 Total PTA Members

17. Partners in Education • Major Initiatives/Events • Stuff the Bus and Back to School Fair • Northwest READS – largest number of readers to date • United Way Campaign – raised $52,018 • Total Number of • Volunteer Hours – • 205,079

18. Partners in Education • Major Initiatives/Events • Faith-Based Rally – Approximately 50 attendees • PIE Campus of the Year Award • Partnered and coordinated with TMS for Speeding to Read Challenge – 6,600 • students

19. Partners in Education • Volunteer Applications 2008-2009: 6,500 2013-2014: 7,355 • Mentors 2008-2009: 13 2013-2014: 52 • Partnerships 2008-2009: 10 2013-2014: 66

20. Public Information Requests • Texas Government Code, Chapter 552 • The public has the right to government records • We may NOT ask why the requestor wants the record • We must respond promptly, within 10 working days • Process • Submit request in writing • Research information, provide response/materials, or seek AG ruling within 10 days • Consult with district lawyers and Attorney General as necessary

21. District Events

22. Leadership NISD and Ambassadors Leadership Ambassadors 39 Community Graduates Leadership Ambassadors 74 Staff Graduates Leadership NISD 38 Participants

23. Gold Card Luncheon

24. School Dedication Ceremonies

25. Connection Luncheon

26. Communications Department Awards and Recognition • TSPRA – Texas School Public Relations Association • 9 Gold Star Awards • 5 Silver Star Awards • 2 Bronze Star Award • 1 Best in Category in 2014 • 1 Crystal Certificate of Merit for Bond Election 2012

27. Communications Department Awards and Recognition • NSPRA – National School Public Relations Association • Golden Achievement Award for 2012 Bond Election • Two Awards of Merit – Videos • Two Honorable Mentions – Website and Annual Report

28. Coming Soon… • Data Dashboard to reflect Community Based Accountability

29. Data Dashboard

30. Coming Soon… • Data Dashboard to reflect Community Based Accountability • Mobile Responsive Website • Planning ahead for Eaton High School • Recognition Programs for Staff

31. Communications District Effectiveness Report May 12, 2014