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Putting it all together, the app name, the description and the screenshots play a vital role in enticing the potential customers. Before creating an app, all three of these should be kept in mind to make that app successful. <br>
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Download at first sight is now a thing! Before you create an app, just spare a moment and think why should people bother downloading your app. Starting from scratch, people search for app names and then they read descriptions about how that app could help them. And not to forget, appealing images and screenshots always strikes the iron when it’s hot. App name makes the first impression The name of your app plays a huge part in the amount of organic app installs, and therefore the revenue potential. An irrelevant app name can harm your app success potential in multiple markets. A great app name not only helps with your App Store Optimization (ASO), but creates the foundation for your entire app brand. Your app name can form an emotional bond with your audiences and can also be used as a decisive weapon against your competitors. Keeping this in mind, when you start creating an app, you should decide its name based on the centralized idea of your app. These 4 minute things must be remembered before giving your beloved app a name: 1.A catchy name that highlights the core of your app. 2.Over-using your app name in description might put off users. 3.Save future headaches and heartaches — check how your app name translates in other languages. E.g.Your gift business in English translates to poisoning others in German. 4.Test how long your app name is in other alphabets. E.g., Your 5 letter name might transform into a monster name in Japanese alphabet. App description’s importance App description gives a main idea around which the idea of your app revolves. You can make this part more engaging by highlighting the problem that your app solves. These sentences shouldn't exceed a combined total of 225 characters.
Mentioning the accolades your app has won or if is recommended by the editors, gives your app an edge over its competitors. Indicate if your app is hitting the trending charts or even if the Kardashians are talking about it. Make your description no longer than 3 paragraphs, as it can be repelling for the readers. Talk about “What’s new?” Inform customers about bug fixes, color changes in the side menu or the addition of new features. This should be the final component of your app description. 3 rules you must follow to write a perfect app description 1.SLAP – Stop. Look. Act. Purchase. Capturing the attention of a potential downloader is the primary task. People are more likely to download an app if they understand exactly how it can make their lives better. 2.KISS – Keep it simple stupid. Get rid of all the words that don’t carry any meaning. Don’t use clichés, buzzwords and jargon. Use real words. 3.WIIFM –What’s in it for me? What will people get, learn, and feel once they download your app? What’s your app’s value proposition? Images always catch our attention App screenshots have become a vital tool in the developer’s fight for downloads. Both Apple and Google have restructured their app stores to favor good looking screenshots, and punish poor ones. Screenshots are the first impression your app gives your customer. Think of app screenshots as "advertising banners" and use them to create a story about your app. Simply showing snap-shots of features is not enough to entice a user to download it. Once you've got their much needed attention, you need to convince them your app delivers on the three questions mentioned above, and the best way to do that is to emphasize the benefits and uniqueness of your app, while sprinkling on some social proof. Now that your potential customer has enough desire to download the app, remind them to take some action instead of just moving on to the next app. Conclusion Putting it all together, the app name, the description and the screenshots play a vital role in enticing the potential customers. Before creating an app, all three of these should be kept in mind to make that app successful. It’s not always what you offer inside the app but sometimes it is also about how well you present it.
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