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Presented by: Brie, Elise, Kait , and Sherri

Explore the history, strategic analysis, and successful practices of Nike and Starbucks on Instagram. Discover the impact of community engagement, brand advocacy, and content co-creation in leveraging Instagram for business growth.

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Presented by: Brie, Elise, Kait , and Sherri

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  1. Presented by: Brie, Elise, Kait, and Sherri

  2. Introduction Introduction History • How many people are actively participating on Instagram? • What is your favourite company to follow on Instagram? • What brands do you think use Instagram the most effectively? Nike Starbucks Strategic Analysis Discussion

  3. What is Instagram? Introduction History Nike Starbucks Strategic Analysis Discussion

  4. History Introduction History Nike Starbucks Strategic Analysis Discussion

  5. History Introduction History Nike Starbucks Strategic Analysis Discussion

  6. History Introduction History Nike Starbucks Strategic Analysis Discussion

  7. History Introduction History Nike Starbucks Strategic Analysis Discussion

  8. History Introduction History Nike Starbucks Strategic Analysis Discussion

  9. History Introduction History Nike Starbucks Strategic Analysis Discussion

  10. History Introduction History Nike Starbucks Strategic Analysis Discussion

  11. History Introduction History Nike Starbucks Strategic Analysis Discussion

  12. History Introduction History Nike Starbucks Strategic Analysis Discussion

  13. History Introduction History Nike Starbucks Strategic Analysis Discussion

  14. What Services are Compatible With Instagram? Introduction History • The Instagram App is currently only available on iPhone and Android Nike Starbucks Strategic Analysis Discussion

  15. #Nike – 2.6 Million Followers Introduction History • The most popular brand on Instagram Nike Starbucks Strategic Analysis Discussion

  16. #Nike – 2.6 Million Followers Introduction History Nike Starbucks Strategic Analysis Discussion

  17. @Starbucks – 1.7 Million Followers Introduction History Nike Starbucks Strategic Analysis Discussion

  18. @Starbucks – 1.7 Million Followers Introduction History Nike Starbucks Strategic Analysis Discussion

  19. Did You Know? Introduction History There have been over 29,000 tweets that have featured the #pumpkinspice since August 2012 Nike Starbucks Strategic Analysis Discussion

  20. Strategic Analysis Introduction History • Nike = Generating Numbers • More “firsts” • Used campaign to show importance of Nike community • Crowd sourcing • Celebrity, Professional Pictures Nike Starbucks Strategic Analysis Discussion

  21. Strategic Analysis Introduction History • Starbuck’s = Brand Awareness • Idealized coffee • Lifestyle • Campaign connected directly with customers • Rewarded participants • Stresses the importance of daily experiences with the brand Nike Starbucks Strategic Analysis Discussion

  22. Strategic Analysis Introduction History • Both Brands: • Focus on what the community wants • Are user orientated • Capture attention and encourage people to share • Creates traffic • Recognize the Instagram branding opportunity • Leverage Instagram (capture customers’ branded experiences, highlight brand advocates, co-create content with audiences, preview products, highlight a specific cause, and use video to extend the brands identity) Nike Starbucks Strategic Analysis Discussion

  23. Discussion Introduction History • What do you think that Starbucks or Nike could do next? Nike Starbucks Strategic Analysis Discussion

  24. References Gioglio, Jessica (2013). Nike Celebrates Instagram Milestones by Thanking Its Community. Retrieved from: http://www.convinceandconvert.com/social-image-of-the-week/nike-celebrates-instagram-milestones-by-thanking-its-community/ Gupta, Apu (2013). Three Ways to Use Pintrest and Instagram to Build Stronger Consumer Relationships. Retrieved from: http://www.marketingprofs.com/articles/2013/11552/three-ways-to-use-pinterest-and-instagram-to-build-stronger-consumer-relationships#ixzz2h3PWqiZ8 Instagram (2013). Retrieved from: http://instagram.com Jackson, Eric (2013). What Would Instagram Be Worth Today if it IPO’ed? Retrieved from: http://www.forbes.com/sites/ericjackson/2013/09/30/what-would-instagram-be-worth-today-if-it-ipoed/ Moth, David (2012). Nine Brands Making Great Use of Instagram, and one that Isn’t. Retrieved from: http://econsultancy.com/ca/blog/10584-nine-brands-making-great-use-of-instagram-and-one-that-isn-t Nike (2013). Retrieved from http://nike.com Nike Instagram (2013). Retrieved from http://instagram.com/nike Smith, Craig (2013). (October 2013) By the Numbers: 21 Interesting Instagram Stats. Retrieved from: http://expandedramblings.com/index.php/important-instagram-stats/ Starbucks (2013). Retrieved from http://starbucks.ca Starbucks Canada Instagram (2013). Retrieved from: http://instagram.com/starbuckscanada Starbucks Instagram (2013). Retrieved from: http://instagram.com/starbucks United Way (2013). Retrieved from: http://www.gmsenbunitedway.ca/ University of Wisconsin-Madison. Go Big Read 2013-2014: A Tale for the Time Being (2013). Retrieved from: http://researchguides.library.wisc.edu/taleforthetimebeinggobigread Van Mossevelde, Christopher (2013). 67% of the World’s Biggest Brands Now Use Instagram. Retrieved from: http://universumglobal.com/2013/10/67-of-the-worlds-biggest-brands-now-use-instagram/

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