ANM 284 CONCEPTUAL STUDIO PORTFOLIO

1. ANM 284CONCEPTUAL STUDIO PORTFOLIO • What questions & concerns do you have? • Portfolio Criteria • Market Research Assignment discussion. • Identifying & selecting portfolio pieces. • Effectively aligning your portfolio content to the results of your market research. • Portfolio Self-Assessment.

3. ANM 284CONCEPTUAL STUDIO PORTFOLIO Market Research Assignment The Purpose: • Identify a portfolio’s potential market. • Identify the skill sets needed in specific job opportunities. • Identify the portfolio content needed in order to successfully present one’s skills to a specific prospective employer.

4. ANM 284CONCEPTUAL STUDIO PORTFOLIO Market Research Assignment • Research a minimum of 5 employment opportunities related to your concentration. • Record the data for each employment opportunity on separate Market Research Worksheets. • Use the data to complete your own Market Analysis. • Be prepared to hand in your worksheets and a copy of your Market Analysis at the beginning of the next class session..

5. ANM 284CONCEPTUAL STUDIO PORTFOLIO Your Successful Portfolio Understanding Needed: • A portfolio is a collection of work to demonstrate one’s competency in a particular field. • An ANM Graduate Portfolio provides evidence of one’s competencies when compared to the overall outcomes and the concentration specific outcomes of the ANM program. • Why it is important to align your portfolio content to the specific industry standards of a target market. • The fundamentals needed for the construction and marketing of a successful portfolio.

6. ANM 284CONCEPTUAL STUDIO PORTFOLIO Your Successful Portfolio What is a Portfolio? What is the purpose of a portfolio in the New Media industry of Visual Communications? • What do you want your portfolio to do for you? • What do you want to do? • In which industry do you want to work?

7. ANM 284CONCEPTUAL STUDIO PORTFOLIO Your Successful Portfolio What is a Portfolio? What are the criteria for the ANM Graduate Portfolio? • What are the criteria for a student’s specific concentration? • What is a cohesive body of work? • Why is individual style important?

8. ANM 284CONCEPTUAL STUDIO PORTFOLIO Your Successful Portfolio What is a Portfolio? What is self-assessment? • What are the fundamentals of portfolio self-assessment?

10. ANM 284CONCEPTUAL STUDIO PORTFOLIO Your Professional Portfolio How do you effectively align your portfolio content to the results of your market research? Make certain that your market research is accurate to your specific needs. • Character Concept Artist vs. Animation • Entry Level Position vs. Senior Level Positions

11. ANM 284CONCEPTUAL STUDIO PORTFOLIO Your Portfolio Assessment Objectives • Determine the quality of your current work. • Identify artwork to include in your portfolio. • Identify which pieces of artwork need revisions. • Identify what needs to be added to your portfolio.

12. ANM 284CONCEPTUAL STUDIO PORTFOLIO Your Portfolio Assessment Technical Assessment Aesthetic Assessment Composition & Design Assessment Conceptual Assessment Concentration Criteria

13. ANM 299 INTEGRATED PORTFOLIO PRACTICUM Your Portfolio Assessment Technical Assessment • Does the piece clearly demonstrate skill and proficiency? • Are the techniques well executed? • Does the technical quality align with the information found in your Market Research?

14. ANM 299 INTEGRATED PORTFOLIO PRACTICUM Your Portfolio Assessment Aesthetic Assessment • Is the content of the piece appropriate to a specific subject/theme? • Does the context of the piece align with the information found in your Market Research? • Do the emotions conveyed through color and other design elements & principles support the subject/theme and align with the information found in your Market Research?

15. ANM 284CONCEPTUAL STUDIO PORTFOLIO Your Portfolio Assessment Composition & Design Assessment • Does the piece demonstrate an understanding and correct usage of design principles & elements –balance, rhythm, line, scale, emphasis, color, etc.? • Does the quality of composition and design align with the information found in your Market Research?

16. ANM 284CONCEPTUAL STUDIO PORTFOLIO Your Portfolio Assessment Conceptual Assessment • Does the piece effectively communicate a specific: - Idea, concept, purpose, function?

17. ANM 284CONCEPTUAL STUDIO PORTFOLIO Your Portfolio Assessment Concentration Criteria Assessment • Does the piece demonstrate competency in relation to the criteria of your specific concentration?

18. ANM 299 INTEGRATED PORTFOLIO PRACTICUM Your Portfolio Assessment PART ONE Record your assessment information onto the Portfolio Content Assessment Checklist

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20. ANM 284CONCEPTUAL STUDIO PORTFOLIO Your Portfolio Assessment PART TWO Place your selected and assessed imagery into the Portfolio Content Critique Process Page

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22. ANM 284CONCEPTUAL STUDIO PORTFOLIO Your Portfolio Assessment PART THREE Research, find, and place imagery that represents what you still need to create as a 50% transparency into the Portfolio Content Critique Process Page

23. ANM 284CONCEPTUAL STUDIO PORTFOLIO Your Portfolio Assessment PART FOUR Prepare a written document that professionally describes The Visual Communication Problem and its specifications. The Strategy used and the Creative Development use to successfully solve the problem. The Production and Execution of the Final Piece include specific skills, techniques & software.

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