1 / 22

Channel Marketing Update Peggy Van Nieuwenhove Channel Marketing Manager EMEA & APAC

Channel Marketing Update Peggy Van Nieuwenhove Channel Marketing Manager EMEA & APAC. Agenda. Partner Enablement Partner Portal Case Studies Webinar/Seminar Campaigns Partner Events Alfresco 4.0 + pricing Partner conference Partner Communication. Partner Portal. Partner Portal today.

klaus
Download Presentation

Channel Marketing Update Peggy Van Nieuwenhove Channel Marketing Manager EMEA & APAC

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Channel Marketing UpdatePeggy Van NieuwenhoveChannel Marketing Manager EMEA & APAC

  2. Agenda • Partner Enablement • Partner Portal • Case Studies • Webinar/Seminar • Campaigns • Partner Events • Alfresco 4.0 + pricing • Partner conference • Partner Communication

  3. Partner Portal

  4. Partner Portal today

  5. Partner Portalfuture

  6. Portal home

  7. Menu Bar

  8. Partner Portal

  9. New Partner Portal timelines • Build of new partner portal completed • Updated content available in time for launch • Partner testing this week • Launch week 5th December

  10. Partner Enablement

  11. Partner Enablement • Case Study • Identify case study opportunity • Complete case study template • Alfresco copy writer creates case study • You review, provide feedback and approve • Publish on www.alfresco.com and your website, create PR buzz • Partner webinars • Set up and promote • Lunch & Learns seminars • Promote, co-fund 50%, max €1000

  12. Partner Campaigns

  13. Partner campaign toolkits • Why? • Generate awareness • Help you to create Alfresco leads, generate demand • What’s a campaign toolkit? • Collection of campaign assets: • Banner for your website • Co-brandableemail templates • Co-brandable A5 postcard • Webinar • Next steps? • Download from partner portal • Co-brand + integrate contact details, call to action • Email/post to prospect customers

  14. Platform campaign toolkit • Theme • Face it…you have a content problem • Messages • Flexibility, no risk, low cost • Your vision, our platform • Don’t reinvent the wheel • Target Audiences • Decision Makers: CIO or equivalent • It Directors • When • Week 5th Dec

  15. Mobile Campaign Toolkit • Theme: • Turn your iPAD into a corporate workhorse • Messages • Retake control (stop usage of dropbox, sugarsync) • Extend business process to mobile devices • Access content on the move • Integrate mobile devices into the enterprise • Target Audiences • CxOs, IT Directors • http://www.alfresco.com/products/mobile/

  16. Partner Events

  17. Partner Events • Alfresco 4.0 + NEW pricing webinar • 5th Dec, 19th Dec and 5th Jan • Register  http://www.alfresco.com/partners/program/4-0/index.jsp • Partner Conference EMEA 2012 • End April/Early May timeframe • ….and a lot more 

  18. Partner communication

  19. Partner communication strategy • Introduce bi-quarterly partner newsletter • Integrate sales, marketing, support, training, development, technical, corporate messaging • Highlights linking back into partner portal for more details • This should replace many adhoc partner emails • Launched Alfresco Partner group @ LinkedIn • + 380 members to date • Please leave comments, use it! • Follow us on Twitter & retweet

  20. New Alfresco Partner Group @ LinkedIn

  21. Questions? +44 7850 905944 peggy.van.nieuwenhove@alfresco.com

More Related