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GROUP 2 New media tools

GROUP 2 New media tools. Teoh Gini Nadia Marie Emilia Nabila Henry Low Kyrie Azry Aiman Putra Amirul Aizat. What are online surveys. Definition A questionnaire that the target audience can complete over the Internet

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GROUP 2 New media tools

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  1. GROUP 2New media tools TeohGiniNadia MarieEmilia NabilaHenry LowKyrie AzryAiman PutraAmirulAizat

  2. What are online surveys Definition • A questionnaire that the target audience can complete over the Internet • Online surveys are usually created as Web forms with a database to store the answers and statistical software to provide analytics. • People are often encouraged to complete online surveys by an incentive such as being entered to win a prize. Function For feedback and research purposes

  3. What is pay per click Definition • Short for pay per click • PPC is an Internet marketing formula used to price online advertisements. • In PPC programs the online advertisers will pay Internet Publishers the agreed upon PPC rate when an ad is clicked on, regardless if a sale is made or not. Function • A great way to get visitors for traffic to your website.

  4. What is podcast Definition A short audio clip that is put on websites (embedded) that allows listeners to easily access through the interweb Function: to promote an activity or to reach the public through short voice notes in order to promote or to address an issue

  5. What is rss? Definition • RSS (Rich Site Summary) is a format for delivering regularly changing web content. • RSS solves a problem for people who regularly use the web. It allows you to easily stay informed by retrieving the latest content from the sites you are interested in. You save time by not needing to visit each site individually. Function • To use RSS, you need to get hold of an application called a news reader. There are many, from freeware to shareware to choose from. These readers display RSS information feeds from your chosen websites on your computer. All you have to do to get set up is to select an RSS feed from the list below.

  6. What is search engine? Definition • An information retrieval system designed to help find information stored on a computer system Function • Use it for research purpose. • Developing an appreciation of search engines helps to shed light on some very important principles of online PR.

  7. What is search engine optimization? Definition • Earning editorial visibility on the web Function • rawling & building an index • providing answers by calculating relevancy & serving results.

  8. What is video sharing? What is video sharing? • Video sharing hit big time when Google paid 1.6billion for YouTube. • It's one of the fastest growing activity online which involves uploading, publishing & sharing videos. • It is also possible to have your own video sharing • Online video is an important channel for communication In PR use • Online video is to support relationship building with the key audience • Shares own video to the public • Could also be dangerous at times

  9. What is voip? Definition • Voice over IP • It is a tool that allow people to speak to each other by using computer. • It could be embedded into blogs, wikis and websites. • Examples: Skype Function • Able to talk with clients face to face and immediate.

  10. What is wiki? Definition • A form of website that is mostly used inside organizations to allow a group of people to create, reference and also edit webpages to form an evolving body of knowledge for the group. • Can be open to view by just a few people, or made publicly available. • Editing rights can be given to everyone or to a few, and these decisions are made by the owner or ‘wiki master’ Function • Pr Practitioners wants to know more about any channel for online communication it will almost certainly be describe in some detail by a number of experts in Wikipedia.com.

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